HP aiming for low DC costs with ProLiant Moonshot

INDIA: HP announced new HP ProLiant Moonshot solutions, further expanding the portfolio of customized end-to-end compute solutions designed to enable business innovation while lowering datacenter costs.

“A transformative approach to computing is required to enable breakthrough capabilities not possible using traditional servers and move the needle on workload optimization,” said Vikram K, director, Servers, HP India. “The unique architecture of HP Moonshot delivers extreme density and power efficiency. Customers can expand their offerings and prepare for the future, while significantly reducing the complexity of their infrastructure.”

The company highlighted how HP Moonshot is capturing the attention of innovative global companies like 20th Century Fox, which is using the system to migrate web workloads from the public cloud and for transferring large digital movie and television files, trailers and digital marketing content.

“For a global media company, innovation is key and HP Moonshot has been a great tool in our arsenal,” said John Herbert, chief information officer and executive vice president, 20th Century Fox. “With HP, we’ve been able to repatriate digital marketing websites from the public cloud, as well as expedite our extreme file transfer capabilities, all at unparalleled economics while at the same time being kind to the planet.”

The HP Moonshot solution for application delivery is based on the new HP Moonshot ProLiant m710 server, and with the integrated Graphics Processor Unit (GPU), HP Moonshot is claimed to eliminate the need for discrete graphics processor cards and allows customers to host any application in the datacenter and deliver it as a service to end users, from Microsoft Office applications to sophisticated multi-media healthcare applications.

“Trends like mobility and graphic-intensive media use are challenging IT organizations to balance performance demands from users with the costs of increasing their compute infrastructure,” said Rakesh Narasimhan, Group Vice President and General Manager, Desktop and App Virtualization, Citrix. “HP Moonshot strikes that balance, combining new power, management and networking efficiencies while providing a powerful Citrix XenApp application experience. It’s a tremendous value for businesses deploying mobile workspaces.”

"As a leading technology company in India, Sify is continually looking for ways to improve efficiency and enhance service for our customers. Our most public face to customers is through health.sify.com, and we found the HP Moonshot solution for web infrastructure in-a-box to be an ideal fit for serving up our website,” said Ravi Shelvankar, CEO Sify, North America. “Since moving key portions of health.sify.com to HP Moonshot, we have achieved 60 per cent space savings and 40 per cent power savings, reducing costs and freeing up valuable space in our data center."