Disney Makes $150 Million From Frozen Dresses
If it wasn’t pleasing enough for the Walt Disney Company that their 2013 hit ‘Frozen’ scooped a cool $1.3 billion dollars at the worldwide box office, then the numbers its merchandise is doing will equally impress.
It’s been reported that sales for ‘Frozen’ dresses, that include replica garments as worn by fictional stars Elsa and Anna, have made over $150 million.
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According to Disney, over three million dresses have been sold in the US in 2014 alone, which is an incredible amount. It also means there’s a lot of Arendelle princess roaming around America…
The dresses, ranging in price from $59.99 all the way up to $99.99, have proven massively popular in at Disney Stores across the country and accounts for online purchases, too.
Last Christmas and well into 2014, retailers, including Disney Stores, were selling out of all sorts of ‘Frozen’ products, including dress such as these.
With the popularity of the Oscar-winning animation as big as ever, it seems Christmas 2014 is set to be another ‘Frozen’ obsessed one for children everywhere.
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Picture credits: Disney, Disneystore.com