Metro’s first ‘ad train’ takes off

The train will run on the Blue Line (Dwarka-Noida City Centre/Vaishali), which is one of the busiest in the entire Metro network.

The train will run on the Blue Line (Dwarka-Noida City Centre/Vaishali). (Source: Express photo by Praveen Khanna)

In a move aimed at increasing its non-operational revenues, the Delhi Metro on Saturday inducted a train with advertisements wrapped on its exterior into its fleet.

The train will run on the Blue Line (Dwarka-Noida City Centre/Vaishali), which is one of the busiest in the entire Metro network.

“Exclusive advertising rights, valid for 10 years, have been given to two agencies. The selected agencies will give an annual license fee,” a DMRC spokesperson said.

The spokesperson said initially, 15 such trains will be inducted — with seven trains on the Yellow Line (Jahangirpuri-HUDA City Centre) and eight trains on the Blue Line. The second ad-wrapped train will start running on the Yellow Line next week.

Advertisements adorning the exteriors of the trains will be in the form of pictures, holographic images and visual displays among others, the spokesperson said.

Delhi Metro Rail Corporation operates a fleet of over 200 trains at present. The interiors of the trains have already been given out for advertisements.

(with PTI inputs)

First uploaded on: 23-11-2014 at 01:22 IST

Tags:
Delhi Metro Rail Corporation

UP Board Result 2024 Date and Time: UP Board 2024 result date and time announced

UP Board 12th Result Date: UPMSP result date, time released

EducationUpdated: April 19, 2024 22:18 IST

UPMSP UP Board will announce Class 12 and 10 results on April 20 at 2 pm. Students can access their scores on the official website using their registration number/roll number and password. Last year, the pass percentage was 75.52%, with girls scoring 83% and boys scoring 69.34%. Despite reports of paper leaks, the board conducted exams for over 25 lakh students.

View all shorts

Live Blog