Times Internet Limited inks business deal with Electus Digital

NEW DELHI: Times Internet Limited(TIL), a premiere digital product company and the digital arm of India's largest media conglomerate the Times of India Group, has inked a deal with Electus Digital, the digital creative and distribution arm of Electus. With this, the TIL has enhanced its Times Global Partners (TGP) portfolio.
"We are pleased to join forces with the immensely creative and high-energy team at Electus Digital," said Puneet Singhvi, the business head of TGP.
The strategic partnership for India includes Electus Digital websites CollegeHumor.com, Dorkly.com and WatchLOUD.com. While CollegeHumour.com carries a variety of comic content, Dorkly.com offers everything geek - from videogames to informative piece. On the other hand, WatchLOUD.com is a new destination for premium, celebrity-driven articles and video content with a focus on the music and lifestyle of the hip-hop community.
The alliance was brokered by TGP, which will be responsible for growth and monetization of the three Electus Digital websites in India as part of the deal.
"CollegeHumor, Dorkly and WatchLOUD are great lifestyle properties and we look forward to building a strong presence for these websites in India and helping advertisers reach out to this young audience through video and display opportunities," Singhvi said.
"The international reach of our digital brands has continued to benefit from our success in the US," said Shane Rahmani, who is the vice-president of corporate development of Electus and general manager of CollegeHumor.com.
"Already, the most-visited comedy network online and the most-viewed YouTube comedy channel, we're thrilled to team up with Times Internet as we elevate our portfolio of brands to new heights in India," he further added.
A business unit of TIL, TGP partners with global digital companies across publishing, product and platform to help them launch and grow in India. TGP has already rolled out the Indian editions of AskMen, Gizmodo, Lifehacker, TechRadar, Remodelista, ReadWrite, Business Insider & IGN and has tied up recently with Huffington Post and Advertising age for their India edition.