Hugo Boss in drive to boost sales in emerging markets

The company aims to generate at least 15pc of sales from women’s wear by 2020.

Aaron Ricadela

Hugo Boss, the German maker of narrow-cut suits and Jason Wu-designed dresses, will strive for high single-digit percentage sales growth in coming years by focusing on emerging economies.

Boss will focus on under-tapped markets in Asia, eastern Europe and the Middle East amid an "increasingly challenging macroeconomic and industry-specific environment," the company said in a statement released before a meeting with analysts in Paris.