Shopping

An exclusive sneak peek at Goop’s new pop-up shop in Dallas

Gwyneth Paltrow’s brand Goop opens a pop-up shop in Dallas designed by Michelle Nussbaumer
Image may contain Interior Design Indoors Furniture Room Home Decor Chair Corner and Living Room
For Goop’s pop-up shop in Dallas, designer Michelle Nussbaumer gives Paltrow’s chic simplicity a Texas twist.

From trusty cast-iron cookware to a tint for perfectly pink cheeks, Gwyneth Paltrow’s favorite products have been available for six years through Goop, her e-commerce and media platform. Now the site has taken up temporary residence in Dallas, where a holiday pop-up shop helmed by Texas-based designer Michelle Nussbaumer makes the Paltrow-approved pieces feel right at home.

“We married the simplicity of Goop with the opulence of Texas,” says Nussbaumer, whose store Ceylon et Cie—a treasure box of Eastern-inspired accents and exuberant prints—is a long-standing design destination in Dallas.

To start, Nussbaumer took one of her signature patterns—a cheerful ikat called Palais Jamais—and “goopified” it, recasting the textile in a slate-blue and blushy pink, which she used to upholster a chair and make into cushions. From there she proceeded in a similar fashion, taking Ceylon et Cie staples and working them into the Paltrow palette.

“I wanted it to feel like a salon environment,” Nussbaumer explains. “Like you’re walking into someone’s private space with a couple of girlfriends, looking at the pretty things—the rug, the chandelier, the table skirt—and then you happen to be able to buy them.”

To this end, the shop is arranged like a chic apartment, down to the architectural pediments that mimic those in Paltrow’s own home. In an intimate sitting area, Nussbaumer’s pagoda daybed anchors the room, decorated with hand-painted paneled screens from Gracie and a mohair rug by the Rug Company. In the more industrial kitchen and dining area, a concrete table is surrounded by leather-and-metal klismos chairs from ID Collection and set against a wall of Andrew Martin of London riveted wallpaper and Nussbaumer’s plaster bull heads. A Shinola bicycle is casually parked at the side—“it’s like they just came in and dropped their bikes at their pied-à-terre,” Nussbaumer says.

The shop, like the brand itself, centers on exclusive collaborations. Clothing from Monique Lhuillier x Goop hangs here and there, and a charming cart of flowers from TTH Blooms features Taylor Tomasi Hill’s delightful arrangements.

Click here for a first look at the enchanting space.

__ __