Home décor and designer furniture brand Casa Paradox, owned by Raseel Gujral Ansal and Navin Ansal, has launched a select retail concept called Casa Pop to target younger urban consumers and plans to use the franchise route to grow the brand.

Currently, Casa Pop offers home accessories, soft furnishing, tableware and jewellery. Its first store has opened in South Delhi, and it plans to take it to other metros and international markets.

Raseel Gujral Ansal, Founder & Creative Director, Casa Paradox, said: “We have a retail programme in place and we will introduce new product lines, which will include apparel, crockery and luggage besides, laptop bags within the next six months.”

The company is producing all its products through export vendors, while monitoring the quality standards and designing these products in an in-house design studio.

She said through Casa Pop stores, designed to be part of mall developments, the company wants to offer high-quality yet affordable limited edition products and will look at growth through volumes.

The company will next open in Mumbai and also look at franchise partners to expand presence within Delhi-NCR and other metros.

The company will also have its own e-commerce retail channel keeping in mind both domestic and international consumers. “Our own e-commerce site will launch in the next few days,” she added.

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