One quality that we value at Grupo Salinas is being fast and simple. In a globalized world, rapid response is key and simplicity is a necessary condition to achieve speed. But simplicity has value in itself. Simplifying complexities is a sign of useful intelligence.
In our group of over 100,000 employees in more than nine countries, developing communication skills is essential.
I have recommended in the past several books on the subject. One of them is Slide:ology, by Nancy Duarte, who gives tips for effectively developing ideas in a presentation. In the world of business, a good presentation opens doors, while a poor one can do exactly the opposite.
Another interesting book on the subject is Presentation Zen by Garr Reynolds, who discusses simple principles of Japanese design that can improve presentations.
He says: if we open our eyes and are willing to think differently, we see that there are design lessons all around us. Balance, harmony, moderation, simplicity and naturalness. These are some of the principles behind Japanese culture. Design does matter.
Reynolds, who is a professor of marketing and design in Japan, has become an expert in the quest for simplicity and harmony in design, applying the principles of Kaizen, a continuous improvement philosophy that we embrace at Grupo Salinas.
Here are a few concepts worth noting:
- Be clear and simple. Many people avoid simplicity because it is often associated with something being poorly done, when in fact, it is quite the opposite. Simplicity eliminates elements that hide the essentials. Unless you learn to synthesize, tasks will take longer, cost more, and be less effective.
In the end, it's all about subtracting the obvious and adding the meaningful, always with an open mind and taking into account your audience. Limits are great allies because they lead you to resolve creatively and ingeniously.
Remember that design matters.
Let your ideas go far.