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Dubai: The new fashion capital

Vogue Fashion Dubai Experience (VFDE) saw emergence of new talent from across the globe and fashion talks from some of the most celebrated names

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Franca Sozzani, Editor-in-chief, Vogue Italia, Robert Booth, CEO, Emaar Dubai Real Estate with participating designers
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Listening to the likes of Franca Sozzani, Alberta Ferretti, Roberto Cavalli and Peter Dundas - who discussed the future of fashion and challenges faced by the up and coming designers - was a nourishing experience for a style junkie like me. Franca Sozzani, Vogue Italia, Editor-in-chief Italy spoke about the need of new blood in fashion. She said, "You need to give room to young people as they have a different vision. The new designers at Valentino have kept the dna intact while making it young while some, on the other hand, have made it their own way. If a brand allows you to dream, you should follow the brand. Riccardo Tisci at Givenchy is doing Givenchy of the era we are living in. Hedi Slimane at Saint Laurent is doing it in a modern way."

Designer Peter Dundas discussed the challenges he faced and the choices he made at Emilio Pucci. "When you came on board at a brand like Pucci there are disadvantages, people have preconceived notions. Every house should have women and women can't be forgotten in the process. I started hanging out with the Pucci woman. She is beautiful and I'm happy when she wears my clothes and even when she changes something. I introduced embroideries, patchwork, spirit of the graphics - dip dyeing them, making the prints large. I really make it a point of not being slave to the archives," he shared.

Besides the fashion talks, the three-day celebration of fashion highlighted the talent of international designers with an exclusive fashion show at The Dubai Mall Fashion Catwalk. Alongside, The Dubai Mall also hosted unique exhibitions from Italy as well as a wide range of in-store events organised by fashion retailers.

The selected brands
Asudari Studio by Lamia Asudari from Saudi Arabia, Christopher Esber from Australia, J. JS Lee by Jackie JS Lee from South Korea, Madiya Al Sharqi from the UAE, Miuniku by Tina Sutradhar and Nikita Sutradhar from India, No3 Design by Bushra Badri and Amira Al Khaja from the UAE, Stella Jean from Italy and Piccione Piccione by Salvatore Piccione from Italy.


Spotlight on emerging designers
An international talents showcase, was opened last week at the Ballroom of the Armani Hotel Dubai, showcasing 20 upcoming designers, selected by Vogue Italia and The Dubai Mall through a scouting contest.

The selected brands who presented their women's S/S 2015 collections, were: Anabela Chan from the UK, Astrid Sarkissian from France, Augustin Teboul by Odély Teboul and Annelie Augustin from France and Germany, Faiza Bouguessa from France/Algeria, Charline De Luca by Carlotta De Luca from Italy, Coliac by Martina Grasselli from Italy, Dora Abodi from Hungary, Endemage by Lubna and Nadia Al Zakwani from Oman, Eun-Jung Lee from South Korea, Heaven Tanudiredja from Indonesia, Hema Kaul from India, Hooked | HKD by Farah Nasri from Lebanon, i'Alave by Eva Lai from the USA, Marius Janusauskas from Belgium, Mies Nobis by Millicent Nobis from Australia, Omelya by Kostya Omelya from Ukraine, Reem Al Kanhal from Saudi Arabia, Sarah Angold Studio by Sarah Angold from the UK, Shamsa Alabbar from the UAE and Steven Tai from Canada.

The gliteratti
The second edition of VFDE saw the likes of Roberto Cavalli, Alberta Ferretti, Philipp Plein, Peter Dundas, Ciara, Elissa, Emmanuelle Seigner, Latifa, Soko, Lira and Lola Lennox, among others.

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