Sharman Joshi is the brand ambassador for mouth ulcer gel

Healthcare major Piramal’s Consumer Product Division has signed on the multi-faceted and well known Indian actor, Sharman Joshi as a brand ambassador for their mouth ulcer gel. His work both on the silver screen and theatre has been well appreciated, earning him many fans and awards.
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“The mouth is one of the most sensitive areas of the body and ulcers can be extremely painful which may impair the quality of life.Severe ulcers could also result in facing socially awkward and challenging situations such as difficulty in eating, drinking or talking,” said Kedar Rajadnye, President & COO - Consumer Products Division, Piramal Enterprises adding, “Through the launch of QuikKool, Piramal aims to improve the oral health and well-being of consumers by way of gifting a smile to every sufferer.”
The QuikKool campaign also ropes in another very well respected ad guru, Prasoon Joshi, Chairman Asia Pacific &CEO of McCann Worldgroup India. Prasoon Joshi has gained fame over the years for his ground-breaking work in the advertisement world, award winning lyrics and film scripts. Ad Guru Prasoon Joshi came up with the campaign title as “Chaale ko Dekhlunga” (which roughly means ‘Ulcers – I will tackle you head-on!’). Prasoon Joshi drew from the insight that when we feel irritated, we wish to get back at the source of agony and comments that “the communication for QuikKool Mouth Ulcer Gel intends to resonate the ‘irritated yet helpless’ feeling that comes when you suffer with mouth ulcers. We have tried to colloquially express this feeling and hope the language of the brand will become part of the common parlance.”
This particular advertisement was shot in Mumbai, against the setting of snow-capped mountains where Sharman plays the role of a Sherpa who rescues a man with mouth ulcer pain.
Listen to the songs of Sharman Joshi on Gaana.com
While expressing his happiness to be chosen as the brand ambassador for QuikKool, Sharman Joshi said, “I loved the concept of the ad which is a ‘Sherpa’. It’s very whacky and different.” He further added, “I can imagine ulcers been very painful and it can throw you off your daily schedule but now I know the solution for mouth ulcers – QuikKool.”
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