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Filipinos spend less on groceries, eat out more – Nielsen


Filipinos shell out less for monthly groceries as a quarter of consumers preferred to eat in fast food restaurants and convenience stores, global information and insights company Nielsen said Wednesday.
 
In an emailed statement, Nielsen said respondents spent P4,700 on an average this year, 13 percent less than the monthly allocation of P5,400 for groceries in 2012.
 
"Driving this cut in grocery spend is the spike in the number of consumers who are dining out and the increased frequency in eating out of home," the statement read.
 
According to Nielsen, 25 percent of consumers are eating out in 2014, compared to 14 percent a year earlier.
 
Lou-Ann Navalta, Nielsen’s Shopper Insights leader in the Philippines, said "shoppers are leading fast-paced lifestyles and are constantly on the go."
 
Fast food restaurants and convenience stores are the best options for patrons as these stores offer a wide range of ready-to-eat choices at an affordable price.
 
About 89 percent of Filipino buyers have claimed that they plan what they will buy and 87 percent say that they follow a strict budget, while 87 percent admit that they end up buying more than what they had planned.  
 
“Opportunities to trigger unplanned purchases of items are endless,” Navalta said. – Kathryn Mae P. Tubadeza/VS, GMA News
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