Mercedes Formula One team announces partnership with Hugo Boss
22 Oct 2014|1,849 views
Hugo Boss has announced that it will become a Team Partner for the recently crowned 2014 Constructors' Champions, Mercedes AMG Petronas, in addition to being the team's Official Supplier of Lifestyle and Formal Wear Clothing.
With Mercedes-Benz and Hugo Boss formally intensifying their existing co-operations earlier this year, extending the partnership into the brand's Formula One team was a logical progression. A long-standing supporter of Formula One and motorsport, Hugo Boss has a vast experience in sport and lifestyle sponsorship where Mercedes-Benz is also active.
Hugo Boss will create high-performance team wear for the German works team for use at the Formula One race tracks and the team's headquarters, with Hugo Boss branding to feature on the 2015 Silver Arrows cars and trackside collateral. Hugo Boss will also develop a 'Boss for Mercedes-Benz Collection', inspired by the Formula One team, which will be available semi-yearly, featuring premium menswear fashion.
Hugo Boss has announced that it will become a Team Partner for the recently crowned 2014 Constructors' Champions, Mercedes AMG Petronas, in addition to being the team's Official Supplier of Lifestyle and Formal Wear Clothing.
With Mercedes-Benz and Hugo Boss formally intensifying their existing co-operations earlier this year, extending the partnership into the brand's Formula One team was a logical progression. A long-standing supporter of Formula One and motorsport, Hugo Boss has a vast experience in sport and lifestyle sponsorship where Mercedes-Benz is also active.
Hugo Boss will create high-performance team wear for the German works team for use at the Formula One race tracks and the team's headquarters, with Hugo Boss branding to feature on the 2015 Silver Arrows cars and trackside collateral. Hugo Boss will also develop a 'Boss for Mercedes-Benz Collection', inspired by the Formula One team, which will be available semi-yearly, featuring premium menswear fashion.
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