After Ranbir Kapoor and Anushka Sharma, Sonakshi Sinha joins the production bandwagon with her brothers

Sonakshi, Luv and I are happy to announce the formation of our production company – Kratos Entertainment.

— Kussh S Sinha (@kusshssinha) October 21, 2014

Reportedly, the siblings had been thinking over the prospect for long and were waiting for the right time and opportunity. It remains to be seen which kind of project do they undertake as the debut venture and which stars appear in the movie.

The Sinha siblings are not the first ones from their generation to take on the production duties and responsibilities. Earlier Ranbir Kapoor had announced that he would co-produce his upcoming movie ‘Bombay Velvet’ with Phantom productions, owned by Anurag Kashyap. His second production venture will again be his upcoming movie ‘Jagga Jasoos’. He has struck gold already with Disney UTV, reportedly, pumping in Rs 100cr in the movie as co-producers.

Actress Anushka Sharma, who is awaiting the release of her next ‘PK’, also is now set to try her hands as a producer for one of her upcoming movies – NH10. The actress, who will also play the lead in the venture, is co-producing it with production house – Phantom.

“I couldn’t have found a better project than ‘NH10’ to kick-start this new phase in my film journey,” Anushka said in a statement.

With these young guns entering the production arena, the older production houses will certainly have to look for better concepts and bigger scales; after all, it’s the age of ‘healthy competition’.