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France,United Kingdom : KANTAR agrees to buy France based NEXTRACKER [TendersInfo (India)](TendersInfo (India) Via Acquire Media NewsEdge) WPP s wholly-owned media research and analytics subsidiary, Kantar has inked a deal to buy Civolution s Nextracker audience measurement and second screen audio watermarking business. WPP said, The acquisition will build on Kantar Media s significant global presence and activities in digital audience measurement across all media in over 60 countries. The Nextracker audio watermarking technology identifies viewing of content across TV, tablet and mobile screens, enriching Kantar Media s existing techniques to meet the digital measurement needs of advertisers and broadcasters. France-based Nextracker is concentrate on audio watermarking technology, which allows second screen devices, such as tablets and smartphones, to automatically sync to TV content through watermark detection. (c) 2014 Euclid Infotech Pvt. Ltd. Provided by SyndiGate Media Inc. (Syndigate.info). [ Back To TMCnet.com's Homepage ] |