Free rides in pink autos for breast cancer awareness

GURGAON: Sujata Dogra, a marketing professional, was taken by surprise when a girl in a pink T-shirt came to her and told her that she would be given a drop to her office at Sector 18 in Gurgaon in a pink auto, free of charge, on Friday.
"It was not just about a free ride; I got to know a lot about breast cancer. Such events help to register the cause in your mind," she said.
Sujata was not the only one. More than 300 women were offered free rides in pink autos, from 7am to 12 noon- thanks to a unique initiative, called 'Safety Ride to your Workplace', aimed at spreading awareness about breast cancer.
Harsha Thakur, an employee of Sapient, was delighted to receive a bag with a hand-out, a badge, a pink T-shirt and a discount coupon. "It was indeed a unique way to make women aware about the deadly disease. It helps when we interact with our colleagues about breast cancer. I will definitely go for a regular check-up for the disease," she said.
A male auto driver, who wore a pink T-shirt to volunteer for the campaign, said: "I feel strongly about the prevention of breast cancer.
Male member in a family is the decision maker. He is the one who can motivate women to go for regular screenings for the disease."
According to Naina, an employee of Genpact, wearing pink is the best way to spread the awareness.
"Some of my colleagues decided to wear pink on Friday not just to showcase our support in helping spread awareness about breast cancer, but also to make others aware about it. It feels good when male employees also take part in such initiatives," said the 45-year-old, who also volunteered for the campaign.
"The idea is to raise awareness and reduce the stigma of breast cancer through education," said Aasheesh Mediratta, the CEO of the website that organized the campaign.