This story is from October 18, 2014

Now, book a kaali-peeli taxi through a mobile app

It is now possible for you to book even a black-and-yellow taxi—at the usual cost—sitting at home with the help of a mobile application.
Now, book a kaali-peeli taxi through a mobile app
MUMBAI: It is now possible for you to book even a black-and-yellow taxi—at the usual cost—sitting at home with the help of a mobile application. All you need to do is switch on the app and mention your destination. Within 60 seconds, the app will send your request to all registered taxis in a 3-km radius. In the next few minutes, you get an SMS alert with the name and mobile number of the driver
“It will reduce the stress of waiting for a taxi on the road or facing refusals from drivers.
Also, you do not spend a single paise extra for using the app and getting the service at your doorstep,” said Anand Subramanian, director (marketing communication) of Olacabs, which has created the app. “We are just a facilitator and don’t charge commission from drivers or commuters. You can book cabs through this app for even short distances, say 2 to 3 km, and pay as per the meter,” he said.
Apparently, there is a similar service called BookMyCab.com which also facilitates online and phone booking for black-and-yellow taxis in city. But they charge a minimum of Rs 100 for a 7-km distance and the fare is as per the meter beyond this distance.The firm will initially provide service between Bandra (W) and Colaba-Cuffe Parade. Each of the registered taxis has a smartphone linked with a GPS tracker.
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About the Author
Somit Sen

Somit Sen, Senior Editor at The Times of India, Mumbai. He covers stories on Power beat in Maharashtra and on Oil & Gas. He also covers RTO, BEST (Mumbai’s public transport buses), transport ministry, Maharashtra State Road Transport Corporation, interstate transport (trucks/tempos) and the fleetcabs.

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