- Heineken (OTCQX:HEINY) signs a 4-year deal to sponsor Major League Soccer.
- The development will see Heineken replace Budweiser (NYSE:BUD) as the official beer of the soccer league.
- The word from Heineken is that U.S. soccer fans are 50% more likely to sample imports than fans in other sports.
- Sources say the total sponsorship cost came in close to $40M.
Heineken replaces Budweiser as official beer of MLS
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| Symbol | Last Price | % Chg |
|---|---|---|
| HEINY | - | - |
| Heineken N.V. | ||