Bedding Introductions in High Point

At the upcoming High Point Market, look for several key trends in bedding product introductions.

BEDGEAR

PS 1-500

Company opens its first permanent High Point showroom, showing its line of sleep accessories and offering space for meetings with its dealers.

BOYD SPECIALTY SLEEP

IHFC W-642

Showing a number of sleep products under the licensed Broyhill brand, including Broyhill Cube and Broyhill 02, in addition to an adjustable Broyhill wedge pillow.

The three-model Broyhill Cube line now features a new zippered layer that incorporates both an updated blue/white knit cover and a comfort layer made of vented memory foam. The new, more practical design means consumers need only unzip a single layer to customize the interior cubes on their side of the bed.

Each Cube bed has 12 to 18 separate cubes or chambers (six or nine on each side). Each cube is two-sided, offering the sleeper a different comfort/support feel using different materials. Sleepers also can rearrange the order of the cubes from head to toe on their side to achieve their ideal feel.

The top Broyhill Cube model features chambers of both foam and air. Each chamber has an air valve that, when open, “breathes” air in and out, providing the sleeper with a unique floating sensation, officials said.

All Cube beds also now feature a decorative mesh material on the perimeter of each mattress, lending a modern, athletic look to the line, the company said.

Boyd is also displaying its three-model Broyhill O2 line, which is aimed at consumers 45 and under. The collection uses resilient, gel-infused engineered latex and features Celiant fibers to activate oxygenation and increase blood flow, the company said.

Set to retail at $49.99, Boyd’s Broyhill adjustable wedge pillow is made of gel memory foam and dense poly foam. Two black metal beds (each $249 in queen), represent the latest designs in the company’s extensive platform collection.

CAROLINA MATTRESS GUILD

FP 100

CRaVE collection is a 14-model innerspring line with a good/better/best story, ranging from $399 to $1,699 in queen. With the exception of the starting model, all models utilize wrapped-coil cores. The top model includes a wrapped coil-on-coil story. Features include zoned wrapped coil units, gel-visco lumbar support zones, CoolTex Gel-Infused Latex, and the addition of decorative handles starting at $799.

The four models in the “best” offering incorporate new zoned, wrapped coil units with steel coil encasement, which is used in place of traditional foam encasement, thereby extending the life of the mattress and providing superior edge support, the company says.

CLASSIC BRANDS

IHFC H-1104

The Defend-A-Bed collection features two mattress protectors, both of which are waterproof and protect against spills. The Premium Waterproof Mattress Protector is a fitted sheet style and features a soft cotton toweling top and stretch knit sides. The Deluxe Quilted Waterproof Mattress Pad is a fully quilted, silky cotton top with stretch knit sides. Both mattress protectors will fit any mattress up to 22 inches deep and work well with pillowtop mattress.

The Hercules Bed Frame collection features a universal heavy duty bed frame and a standard bed frame. The universal heavy duty bed frame will fit any mattress size and its steel construction with center bar is optimal for heavier mattress sets that require more support. The standard bed frame will fit twin, full and queen mattress sets. The easy-to-assemble frame is strong and resilient. Both bed frames come with carpet rollers for easy movement, the company said.

ENSO SLEEP SYSTEMS

Klaussner Home Furnishings, 101 N. Hamilton St.

Placing more emphasis on its pillow program, highlighting its new PureGel Plus pillow introductions utilizing not only memory foam, but gel infused memory foam as well. The company uses an all-cotton white ticking with a silver piping to provide a high-end look. Company has redesigned its pillow display rack for the retail floor, and will be offering the display piece at no charge to dealers that purchase the pillow program.

Company is also staging price rollbacks on three models to make room for a new launch in January. The Splendor, Marakesh, and Hawthorn models will all be aggressively priced to provide dealers with some great margin opportunity in the fourth quarter, the company said.

FIVE STAR MATTRESS

IHFC M-530

Expanding its Gel Active line with the new GL 10P. The new plush version of the 10-inch Gel Active model provides a choice of comfort at $899. The bed has a foam-encased foam core and a layer of Gel Active material.

GOLD BOND

IHFC M-610

New two-sided models with firm, plush, or pillowtop comfort feels allow retailers to floor a wider variety of offerings with prices above and below one of the company’s bestselling mattresses, the Chelsea Limited Edition.

All models in the two-sided program use the company’s signature support system, featuring steel edge support and 416-coil 13-gauge innerspring units, and circular knit ticking. The new entry models in the series are the Lenox and the Lenox Pillow Top, which retail at $499 and $549. The Hartford is priced at $599 and is available in plush and firm models.

As a step-up to the Chelsea Limited, the new Northfield features two inches of polyester fiber, one half-inch of FR cotton fiber, three inches of super soft HR foam in the quilt, and two inches of HR soft support foam in the build-up. Available in plush, firm and pillowtop versions, the Northfield retails for $799.

LEGGETT & PLATT

IHFC C-1165

Introducing the S-Cape+ adjustable base. The S-Cape+ offers modern performance with a press-and-hold safety feature, updated upholstery, programmable positions, and an under-bed light controlled from the remote.

MALOUF

IHFC M-633

Zoned Dough Memory Foam + Calming Lavender pillow is infused with real lavender, creating a natural aromatherapy experience to relieve tension, promote relaxation and improve sleep quality. Zoned Dough technology completes this pillow by combining the softest memory foam with dual comfort zones for specialized neck support and added breathability. Accompanying this pillow is a soft bamboo velour cover excellent for sensitive skin and temperature regulation, the company said.

PARAMOUNT SLEEP

IHFC M-540

Doc in a Box is a compressed, roll packed, all-foam mattress that ships directly to the consumer or to the retailer. The supportive design, endorsed by sleep expert Dr. James Maas, is made with CertiPUR-US certified foams and is Made in USA Certified.

PROTECT-A-BED

IHFC M-607

REM-Fit Total Sleep Recovery System includes sleep products designed to provide those who embrace an active, healthy lifestyle with a rejuvenating sleep environment. The system includes the Rest Adjustable Pillow, Energize Mattress and Pillow Protectors, and Motivate Mattress and Pillow Protectors. The products combine the company’s Miracle Membrane with Tencel fiber.

Company is also emphasizing that its AllerZip smooth encasement is the only mattress encasement that is certified as asthma and allergy friendly by the Asthma and Allergy Foundation.

PURECARE

IHFC M-540

The sleep accessories producer is showing in High Point for the first time since 2012 in a partnership with Paramount Sleep. PureCare is showing its line of mattress and pillow protectors, mattress toppers and pillows in the Paramount space, highlighting its new cooling mattress and pillow protectors, PureCare FRiO, as well as its PureCare One pillows.

RESTONIC

IHFC M-508

Showing the second-generation of its gel-infused memory foam collection, TempaGel. Company has partnered with Outlast Technology to offer phase change materials that absorb, store and release heat for optimal thermal comfort.

Producer is also offering market attendees a $799 queen mattress, part of its ComfortCare Select line, which features the company’s individually wrapped coil Marvelous Middle and a layer of gel-infused memory foam.

Its hybrid collection, the ComfortCare Signature line, is adding models with layers of latex instead of gel memory foam. Queen retails start at $1,399.

Producer is also introducing the ComfortCare Camo mattress, with a turkey footprint in the quilting on the top panel and a Mossy Oak pattern on the side panels. It will retail for $599.

REVERIE

IHFC D-1110

Highlighting its Reverie Dream Sleep System with the 5D adjustable foundation. The system features an 11-inch DreamCell mattress that allows customizable support for both sides of the bed and a zip cover for quick access to the bed’s latex DreamCell layer. The 5D adjustable foundation includes the company’s patented massage technology and programmable and pre-set memory positions.

Also showcasing its complete line of adjustable foundations. The bases start with basic head and foot adjustability and massage features and expand into the latest Made for Mobile technologies and accessories, including a four-speaker plus sub-woofer surround-sound system that can attach to most bed foundations.

SERTA

IHFC H-1141

Showing the complete 2014 iComfort and iSeries lines featuring Cool Action Dual Effects gel memory foam. This includes the three new premium iComfort models that debuted in Las Vegas in July. Company is also showing its new and improved accessory collection, including new iComfort pillows featuring the same dual-action gel memory foam featured in the mattresses.

SHIFMAN MATTRESS

310 N. Hamilton St. 301

Introducing its next generation Masters Collection. The collection includes the Cézanne model, which retains Shifman’s core components of natural cotton, Talalay latex and eight-way hand-tied box springs. New features in the line include fabric constructions that combine the strength and durability of a woven with a hand that is soft to the touch, 18-karat corner guards, and deluxe specialty tapes. The line offers nine mattress models to satisfy many comfort preferences, the company said.

SIMMONS

IHFC W-746

Spotlighting several additions to its ComforPedic iQ line, with new plush feels and a model at the $1,999 introductory price point.

The $1,999 ComforPedic iQ 170 model gives consumers access to high-end technology at a popular price point, allowing more consumers to experience the line’s sleep technology, the company said. This introductory model features ComforPedic iQ’s signature Smart Response Technology to adapt to body movement and a layer of Ultra Cool memory foam designed for temperature regulation.

Simmons has further expanded the line by offering consumers comfort choice with the line’s new plush $2,599 iQ 175 and a plush feel choice for the $3,699 iQ 200.

Company is also featuring its new Recharge America promotional models. Priced at $899 and available in both luxury firm and plush feels, these select Beautyrest Recharge pillowtop models feature a two-inch TruTemp Gel deck and AirCool memory foam center, providing pressure relief and promoting a comfortable sleeping temperature. This ongoing promotion will be supported by TV tags, Web banners and branded in-store POS, the company said.

Also showing its three-part, in-store tech package designed to help RSAs simplify and streamline the selling process and eliminate the mystery in the mattress purchase.

The SIMulator is a proprietary augmented reality app that uses customized trackable POS to trigger an interactive 3-D model that breaks down the mattress layer by layer.

The company is also introducing Wright Global Graphics’ new RetaiLive app. Using image recognition software in the POS, RetaiLive triggers product videos and demos to give RSAs an effective, engaging way to interact with and educate consumers on the retail floor. Rounding out the technology package is Simmons’ new short sales training videos. This series, called SIMple Facts, is designed to simplify larger, more complicated component concepts, the company said.

THERAPEDIC INTERNATIONAL

IHFC M-607

AgilityAir collection features three models in visco, gel visco and latex options and is a sub-brand in Therapedic’s Agility collection that uses enhanced components to significantly boost airflow and comfort, according to the company.

The line is made of a combination of high-density foams, gel memory foam, latex, encased coils and varying combinations of mini-encased and micro-mini-encased coils. The beds are made with a convoluted reticulated foam support layer, which is 100% air-permeable and enhances airflow by 43% over regular flat foams, the company said.