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Amdavadi khadi brand chosen for Hollywood film's costumes [DNA : Daily News & Analysis (India)]
[October 03, 2014]

Amdavadi khadi brand chosen for Hollywood film's costumes [DNA : Daily News & Analysis (India)]


(DNA : Daily News & Analysis (India) Via Acquire Media NewsEdge) "Moralfibre fabrics, an Ahmedabad based textile company is now leading to the Hollywood. The company's next-gen Khadi fabrics, made in the villages of Saurashtra and marketed across the world have been chosen for wide range of costumes for the forthcoming Hollywood film 'Peter Pan' by Warner Brothers. The film is starring Hollywood star Hugh Jackman and is scheduled to be released next year.



Speaking on how this deal took place between Moralfibre and Warner Brothers, Shailini Sheth Amin, the founder and CEO of Moralfibre said, "A young textile sourcing agent for Warner Brothers' forthcoming film 'Peter Pan' was looking for fabrics with textures and with a vintage quality. She saw our fabrics in one of the shops in London. Interestingly she also wanted to support sustainable textiles. After hearing about low carbon footprint, allergy free and fabric making supporting thousands of women in remote villages, giving them a life of dignity, she was totally convinced and suggested our fabrics to the costume designer." Talking about the importance of Khadi Shailini said, "With our efforts I can say that the next-gen Khadi is reaching places where it has probably not reached before. Many designers and sustainability crusaders are now recognizing and appreciating the beauty and ethos of Khadi." She said, "I have just returned from my trip abroad and these fabrics with our 'Swadeshi' identity, and with high standards of social and environmental sustainability are finding a unique placements." By the year 2019, on Mahatma Gandhiji's150th birth anniversary, the brand wants to produce and create a total acceptability for 'New Khadi for New India' that will help create a 'Zero poverty and Zero pollution' textile industry.

" Credit:After Hrs Correspondent (c) 2014 @ 2014 DILIGENT MEDIA CORPORATION LTD. ALL RIGHTS RESERVED

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