Everything you need to know about PM Modi’s ‘Clean India’ campaign

1. Rare Gandhi footage

A man cleaning the statue of Gandhi.

A four-minute film showing rare footage of Mahatma Gandhi and his ideas on cleanliness is likely to be aired during the launch of the Swachh Bharat mission by Prime Minister Narendra Modi on October 2.

READ: Rare Gandhi footage to help launch clean India campaign
2. PM Modi’s ‘Clean India’ campaign launched

Union Minister for Mines, Steel and Labour & Employment, Narendra Singh Tomar launching the ‘Swachh Bharat Abhiyan’ at ESIC Hospital in Rohini in New Delhi on Monday. (Source: PTI)

Lakhs of state government employees have been asked to be part of this massive drive which will be launched by the Prime Minister in New Delhi on Thursday.

READ: Narendra Modi’s ‘Clean India’ campaign kicks off today

3. Opinion – Yogendra Yadav

Heavy Industries Minister Anant Geete at a cleanliness drive at Udyog Bhavan in New Delhi on Wednesday. Source: Prem Nath Pandey

The real question is not why government wants to push the Swachh Bharat Abhiyan, but what it wants to pack into this campaign and how it will approach the issue.

READ: A sarkari campaign about us
4. ‘Clean India’ campaign

Prime Minister Narendra Modi wields a broom with NDMC workers to launch ‘Swachh Bharat Abhiyan’ in Valmiki Basti in New Delhi on Thursday. The nationwide campaign aims to clean up India in five years. (Source: PTI)

The Centre has asked state governments to organise walkathons and marathons, painting competitions and kite-flying events to create awareness on Swachchha Bharat Abhiyan, the nationwide sanitation drive.

READ: Walking, running and flying kites for a cleaner India

5. Opinion – V. Kurian Baby

Prime Minister Narendra Modi dumps the garbage into a bin during the launch of ‘Swachh Bharat Abhiyan’ in Valmiki Basti in New Delhi on Thursday. (Source: PTI)

Prime Minister Narendra Modi deviated from convention and made sanitation a central theme of his Independence Day speech, making it a political priority, and Swachh Bharat Abhiyan, launched today, aims to make the country open defecation-free by 2019.

READ: Not just toilets

6. Swachh Bharat campaign through social media

Narendra Modi offers tribute to Mahatma Gandhi on Gandhi Jayanti. (Source: Indian Express)

A “clean India challenge”, almost on the lines of the ALS ice bucket challenge that went viral across the world recently, may unfold itself across social media platforms on Thursday. And the first person to take up the challenge may be none other than Prime Minister Narendra Modi himself.

READ: PM plans social media challenge to clean India