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06-Oct-2014 1:32 PM

CAPA Asia Aviation Summit , Singapore 13-15-October. Over 350 delegates, 100+ airline executives

Analysis

The CAPA Asia Aviation Summit & LCC Congress has attracted unprecedented demand from airline executives from across the region and beyond, to hear the latest trends and insights into the future of aviation in this region, from the leaders who shape the future.

The Summit will be held at the prestigious Capella Sentosa Singapore resort from 13-15 October.

It will be followed on 16 October with a half day CAPA Briefing, "Hotspots in the Asian aviation market".

Over 100 airline executives from 60+ different carriers are expected to attend CAPA's pan-Asia strategic aviation summit, embracing LCCs, Hybrids, Full Service Carriers and start-up airlines.

Airlines already registered include: Air France-KLM, Air India, AirAsia, AirAsia Group, AirAsia X, All Nippon Airways, Asiana Airlines, Bangkok Airways, Bassaka Air, Berjaya Air, Cathay Pacific Airways, China Airlines, China Eastern Airlines, China Southern Airlines, Cebu Pacific Air, Delta Air Lines, Eastarjet, Emirates, Etihad Airways, Finnair, FMI Airlines, Garuda Indonesia, Hong Kong Airlines, Hong Kong Express, Japan Airlines, Jeju Air, Jetstar, Jetstar Asia, Jetstar Pacific Airlines, MEGA Maldives, Myanmar Airways International, Nok Air, Peach Aviation, Royal Brunei Airlines, Scoot, Singapore Airlines, Skyjet, SpiceJet, Spring Airlines, SriLankan Airlines, Tigerair, Tigerair Philippines, United Airlines, Vistara and West Air - and several others are pending.

CAPA's Asia Aviation Summit and LCC Congress will he held at the Capella, Sentosa in Singapore 13/14 October, followed by a Corporate Travel Day on 15 October. To learn about the latest major airline developments and China's new LCC policies as well as the latest on all of Asia's key aviation markets and players, and meet 20 airline CEOs, click here: CAPA Asia Aviation Summit

The Summit will feature CAPA's unique Airline Market Place each day - an hour-long networking session with airlines located at dedicated meeting tables, to facilitate introductions and networking.


Airline Marketplace 2014 - Delegates and airlines networking

The Agenda will focus on LCC issues on Day 1 (13 October), Full Service adaption on Day 2 (14 October) and the future of Corporate Travel in the region on Day 3 (15 October).

Some 50 corporate/government buyers will be attending Day 3, including from ABB Pte Ltd, Apple, Autodesk Asia Pte Ltd, Ca Technologies, Canon Singapore Pte Ltd, Capital International Inc, Cargill Asia Pacific Holdings Pte Ltd, Covidien Private Limited, Credit Suisse Ag, Deutsche Bank, General Electric, Hewlett-packard, Hitachi Data Systems, Mcdermott Asia Pacific, Mediacorp Pte Ltd, Ministry of Defence, Ministry of Foreign Affairs Singapore, MSD International GmbH (Singapore Branch), National Oilwell Varco, NOL, Reed Elsevier, Rio Tinto, Siemens. ST Electronic (e-services) Pte Ltd, Standard Chartered Bank, Syngenta Asia Pacific Pte Ltd and Vital - and many more are pending.

The agenda has been carefully assembled to elicit compelling insights into the future direction for the competitive Asian aviation market in 2015 and beyond, drawing from experienced thought leaders and senior executives from many airlines, airports and other industry stakeholders.

CAPA's half day Executive Briefing on "Hotspots in the Asian aviation market" will be held on 16-Oct-2014 in Singapore. This will cover all the key aviation and route development issues in the region and unique insights on future directions.
To sign up for this standalone - and standout - event, click here: CAPA Executive Briefing

CAPA Asia Aviation Summit & LCC Congress 2014

Singapore, 13 - 15 October Agenda*

13 October 2014: Day 1, LCC Congress

09.00: CAPA Welcome

09.05: Chairman's opening remarks
Citi, Managing Director, Anup Mysoor

09.15: Introduction: The Asian Aviation Transformation

Over the past decade, Asia's airline industry has changed beyond recognition, largely due to the arrival of LCCs and also because of the role being played by the Gulf carriers. In 2004, no full service airline believed that LCCs would be able to survive in Asia's international markets. To imagine they would account for nearly two thirds of capacity in Southeast Asia was beyond anyone's wildest imagination - or three quarters of India's market, or 92% of the Philippines'.

There is still movement ahead; within North Asia only 10% of seats are on LCCs.

And it not simply the scale of the change. It also relates to the many LCC subsidiaries of full service airlines, the cross border joint ventures, and most recently the long-haul-to-short-haul connectivity being demonstrated by the AirAsia group.

Where do we go to from here!?

CAPA - Centre for Aviation, Executive Chairman, Peter Harbison

09.35: Keynote address: China opens the doors to LCCs

In late 2013, the CAAC announced a new policy designed to maintain growth and vibrancy in the Chinese market. This was to allow the formal establishment of LCCs within the country, where previously they were unwelcome. This could be transformational for the region, as powerful Chinese-based LCCs emerge.

Civil Aviation Management Institute of China, Vice Professor, Xiaoqun Li (TBC)

09.55: Panel discussion: The door opens to LCCs in China and North Asia

Moderator: CAPA - Centre for Aviation, Executive Chairman, Peter Harbison

10.55: Coffee Break & Airline Marketplace

11.45: Panel discussion: Asian LCCs - insights from across the region

Despite common features, each country and sub-region has its own special features, as have the LCCs established there. Some are subsidiaries of full service airlines (flag carriers), some are cross border JVs, some are part of one of the major LCC groups. We look at the issues each is facing and how they are adapting to their own special environments.

  • What are the common issues and challenges facing LCCs across Asia?
  • How is each airline or group addressing them?
  • Will only the major group airlines survive?
  • Are there too many aircraft currently on order?
  • On what terms can the long-haul LCCs prosper?

Moderator: Nyras Capital, Senior Vice President, David Huttner

12.40: Keynote Address

13.00: Lunch - hosted by Tourism Australia

14.00: Keynote Address

14.00: Panel discussion: Can airports and distribution/IT providers meet the new hybrid needs of airlines?

Airports and distribution models are hastening to adapt to the many and varied new demands of airlines, full service, low cost and - increasingly - hybrid. These involve substantial investments and the market's demands are changing almost daily. This session will look at how airports and distribution providers are facilitating the numerous requirements of long-haul to short-haul low cost feed, while still continuing to provide service for conventional operations.

Moderator: Nyras Capital, Senior Vice President, David Huttner

Confirmed:

14.50: Coffee Break - sponsored by Bravo

15.20: Keynote Address: The Peach ripens
Peach Aviation Limited, CEO, Shinichi Inoue

15.35: Keynote address: West Air's transformation into an LCC
West Air, Chairman & CEO, Zhu Tao

16.00: Panel discussion: Successful sales, marketing and distribution strategies and solutions in Asia

  • Asia's carriers are behind in their use of social media compared with US/Europe. Who is benefiting from an advanced social media strategy?
  • Travel search and mobile - how quickly is it growing and what are the hurdles to airline distribution and booking via mobile?

Moderator: Circos Brand Karma, CEO, Morris Sim

Confirmed:

17.00: End of Day 1

14 October 2014: Day 2, Asia Aviation Summit

09.00: Welcome by conference chairman
CAPA - Centre for Aviation, Executive Chairman, Peter Harbison

09.05: Panel discussion: The full service airline model in Asia: under stress, but adapting to survive

The combination of short-haul LCCs, the Gulf airlines and newly emerging long-haul low cost airlines is raising a whole new array of challenges for what have long been the world's leading premium airlines. Leveraging the hub role means working with airports and refocusing networks through partnerships. What other strengths can full service carriers leverage as they refocus their strategies in this new and changing environment?

  • How disruption is harming profitability
  • Dealing with "excess capacity"
  • Using partnerships to expand network coverage
  • Maximising cargo revenues
  • Working with subsidiaries to cover the market
  • The strategy behind using different brands and avoiding brand pollution
  • Getting route selection right to avoid cannibalisation
  • Separation of management to ensure cost discipline
  • Connecting services between the different brands
  • The benefits of hunting in groups: joint procurement, greater market coverage...

Moderator: Association of Asia Pacific Airlines (AAPA), Director General, Andrew Herdman

10.00: Airlink presentation
Airlink, Member of Board of Trustee, Ted Nozaki

10.10: Coffee Break & Airline Marketplace

11.00: Panel discussion: Emerging disruptive technologies for differentiation

  • What radical innovations are influencing customer behaviour?
  • What new technologies are airlines embracing to increase revenue, reduce costs and improve customer service?
  • How do airlines overcome the stumbling blocks to innovation?

Moderator: TBC

12.00: Panel discussion: ASEAN liberalisation: open skies or just blue sky?

2015 was to be the major turning point in ASEAN airline liberalisation. But it looks unlikely now to bring more than a mild improvement. Much of the liberalisation has already been achieved, mainly through market changes such as cross border JVs. ASEAN was supposed to open up air services between smaller, non-gateway cities, but Indonesia, Thailand and the Philippines - each with numerous such cities - are not prepared to exchange mutual access rights. One outcome will be that third country airlines eg from China will gain much better access than the ASEAN airlines. But that isn't what the framers of the open skies agreement were thinking of.

  • Are expectations of growth in ASEAN over-optimistic and have Southeast Asia's airlines over-ordered aircraft as a result?
  • What lessons are to be learned from the European experience
  • Myanmar and Vietnam have seen a surge in aviation activity. What will determine the winners in these new markets?
  • Will protectionism rear its head in Asia, reversing the gains of the past decade?

Moderator: National University of Singapore, Professor, Alan Tan

13.00: Lunch - hosted by Dublin Airport Authority - daa

14.15: Panel discussion: How are the Gulf airlines influencing Asian long haul competition?

The sixth freedom centre of gravity has shifted west to the Gulf for much of Southeast Asia and, to a lesser extent, North Asia. The ingredients of the Gulf carriers' success appear to make them invulnerable.

  • Is there room for partnerships with the Gulf airlines
  • The challenges for Asia's hub airports: Asia's response to rising long-haul competition

Moderator: Association of Asia Pacific Airlines (AAPA), Director General, Andrew Herdman

15.15: Coffee

16.00: Panel discussion: Mergers, Acquisitions and Virtual airlines; in search of the optimum airline model

As the global airline market moves into a new era, many new strategies are being explored. The most radical is Etihad's Equity Partnership, but there are many other new approaches to achieving what must eventually be the goal: making profits. The type of model adopted necessarily must adapt to fit each airline's profile, in terms of such things as geography, their size, the nature of their home market,

  • Does the equity model translate for all airlines
  • Will the process of hybridisation accelerate in Asia?
  • What role will subsidiaries and cross-border JVs play?
  • Are there new airline business models, on the periphery, that will make their presence felt in Asia in the next five years?
  • …and is Asia different from the rest of the world?

Moderator: Korn Ferry Singapore, Senior Client Partner, Torbjorn Karlsson

17.00: End of Day 2

19.30: Gala Dinner hosted by Travelport, featuring the CAPA Asia Pacific Aviation Awards for Excellence

15 October 2014: Day 3, Air Procurement and the Corporate Air Travel Outlook

09.00: Welcome & CAPA Presentation of Fairmarketshare.com
CAPA - Centre for Aviation, COO, Derek Sadubin

09.15: Welcome & Introduction by conference chairman
MW Travel Consultancy, Principal, Martin Warner

09.30: Panel discussion: Travel Industry 2020: The vision of global and Asian travel

A panel of the brightest minds in travel will gaze into the crystal ball for their predictions on global and regional travel in 2020 - with implications for aviation and corporate travel. There's guaranteed to be a few surprises…

  • What are the predictions for global travel and tourism volumes and spend by 2020, and how big will Asia's share of the pie be by then?
  • Do Asia Pacific airlines have the business models, equipment and people to meet the demand?
  • Will corporate travel in Asia rise over this period? Why, where, and by how much?
  • What will be the major changes to the travel industry value chain (intermediation vs buyer direct) over this period?

Moderator: CAPA - Centre for Aviation, Executive Chairman, Peter Harbison

  • Amadeus GDS Singapore, Executive Vice President, Head of Airline Group, Hazem Hussein Mansour
  • ICF International, Global Managing Director, Airline Advisory Practice, Dennis Cary
  • Strategy &, Edward Clayton, Partner
  • AT Kearney, Partner, Boris Poretskiy

10.45: Coffee Break & Corporate Buyers Marketplace

11.40: Panel discussion: Air Procurement: The Buyers' Perspective

  • Where airlines are excelling - and where they need to improve
  • Commercial deal models: revenue vs marketshare vs segments - what's the right formula for mutual success?
  • Sourcing vs negotiating: are RFPs the path forward, or can ongoing dialogue and negotiation provide better results?
  • Alliance contracts: are they relevant and useful for both buyers and airlines?
  • What alternatives to traditional corporate deals are buyers exploring - LCCs, spot-purchase, cheapest available?

Moderator: Association of Corporate Travel Executives (ACTE), Benson Tang, Regional Director, Asia

  • Vital, MOF, Head, Travel Management, Dylah Harharah
  • Rio Tinto, Global Principal, Michael Molloy
  • Buyer panellists TBC

12.40: CAPA/ACTE Networking Lunch

14.00: Panel discussion: Disruptive Corporate Travel Technologies: The solutions and trends that will irreversibly change the way business (travel) is done in Asia

Moderator: MW Travel Consultancy, Principal, Martin Warner

  • TripAdvisor, Regional Director, Andrew Wong
  • Travelport, Head of Global Supplier Strategy, Ian Heywood
  • Uber Technologies Inc, Regional General Manager, Michael Brown
  • Serko, Head of Strategic Sales & Market Development, Michael Thorburn

15.00: Coffee Break

15.40: Final Panel discussion: The Corporate Travel Outlook 2015

  • The Evolving TMC landscape
    • What are the different needs of corporate clients in Asia and the defining differences of the players in the markets (Local, Regional, Global)
    • What is relevant as we move towards 2015?
  • Measuring the Value of Managed Travel Programs
    • Are they still relevant? Is the model still the right one?
    • What is the impact of Open Travel and LCC's on the model?
    • As Part of Managed Travel, What is the Value Today of Negotiated Air Agreements with Network Carriers?
    • Is Best Fare of The Day an alternative or supplementary item? How do LCC's growth across Asia change this?
    • Will airlines do % off BFOD?
    • Why is the legal contract so complex?
    • What is todays "partnership", "win-win" solution
  • NDC - what is the latest status and what does it mean commercially?
    • Who are the interested parties - Airlines, GDS, TMC & Corporates / Travellers?
    • How do the interested parties work together?
    • Airlines want to reach the traveller, the corporate wants an compliance management around expensing ancillaries and sees the TMC as having a role to play
    • Why is IATA not engaged in the commercial impact rather than the technical standards?
    • What is the next step and how do we move to it?
  • Will LCCs continue to increase their share of the corporate market in 2015?
  • Will businesses pay more for their travel in 2015 than in 2014?

Moderator: Association of Corporate Travel Executives, Board Member, Todd Arthur

Confirmed:

  • Emirates, Manager Singapore & Brunei, Andrew Bunn
  • MW Travel Consultancy, Principal, Martin Warner
  • Buyer panellists TBC

* Agenda subject to change

With thanks to our Event Partners:

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