YouTube’s Mota Goes Mainstream in ABC’s ‘Dancing' Series
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When the producers of ABC’s “Dancing With the Stars” searched for celebrities to appear in the show’s 19th season, they ended up somewhere they’d never been before: YouTube.
Eager to inject new energy into a hit series that’s been on since 2005, they recruited Bethany Mota, an 18-year-old fashion icon whose YouTube channel boasts more than 7 million subscribers. Mota, who teaches fans how to decorate their rooms, style their hair or pick the right accessory, is the first star from Google Inc.’s video site to be cast on the show.