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Mongolia,United States : WPP announces Y&R's buyout of MCS Holding [TendersInfo (India)]
[September 20, 2014]

Mongolia,United States : WPP announces Y&R's buyout of MCS Holding [TendersInfo (India)]


(TendersInfo (India) Via Acquire Media NewsEdge) Y&R Advertising, wholly-owned operating firm of WPP is all set to take over the creative and research agency of MCS Holding LLC, one of Mongolia s giant conglomerates.

With the firm now functioning in 111 countries, the contract indicates WPP s first acquisition in Mongolia Additionally, Y&R turns into the first global ad network for setting up a majority-owned agency office in the country.

The agency will be renamed Y&R Mongolia and its market research would be associated to WPP s global research consultancy TNS, which will be the first international research consultancy to establish a presence in Mongolia, after the attainment.




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