The Lexus NX and will.i.am collaborate for new television advertisement
21 Sep 2014|6,713 views
Using rich visuals and a soundtrack featuring an exclusive remix of will.i.am's Dreamin' bout the Future, the new televsion advertisement starring the Lexus NX and will.i.am transports viewers into an imagined modern world of angular design.
It depicts the NX travelling through a futuristic cityscape, giving hints of the car's progressive design as it passes beneath stylised road signs and through multi-faceted tunnels.
As the journey unfolds, will.i.am appears on angled TV screens in a shop window before emerging in person from a facet-fronted club, stopping in his tracks to admire the passing Lexus.
In addition, as part of the NX Striking Angles campaign, Lexus has created a one-off model designed by will.i.am. The highly stylised car will be unveiled in Paris on 24th September during the Paris Fashion Week.
Using rich visuals and a soundtrack featuring an exclusive remix of will.i.am's Dreamin' bout the Future, the new televsion advertisement starring the Lexus NX and will.i.am transports viewers into an imagined modern world of angular design.
It depicts the NX travelling through a futuristic cityscape, giving hints of the car's progressive design as it passes beneath stylised road signs and through multi-faceted tunnels.
As the journey unfolds, will.i.am appears on angled TV screens in a shop window before emerging in person from a facet-fronted club, stopping in his tracks to admire the passing Lexus.
In addition, as part of the NX Striking Angles campaign, Lexus has created a one-off model designed by will.i.am. The highly stylised car will be unveiled in Paris on 24th September during the Paris Fashion Week.
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