Mr. Paul Reinhart reports

SORA INVESTEE COMPANY ROSTERBOT INC. KICKS OFF RADIO CAMPAIGN

Sora Capital Corp. investee company RosterBot Inc. has commenced a fall marketing campaign that includes radio advertisements to air on The Sports Network's newest affiliates, TSN Radio 1040 and TSN Radio 1410 (formerly Team 1040 and Team 1410, respectively), the sports radio leaders in Western Canada. The campaign will consist of both live (Don Taylor in the B-Mac and Taylor Show) and taped reads, and run throughout the day. The program will run in conjunction with additional on-line and off-line marketing activities, and is expected to drive vastly increased brand awareness throughout the listening base on both radio and Internet.

TSN Radio 1040 and TSN Radio 1410 combine to present the largest sports radio presence in Western Canada. The stations are the exclusive broadcasters of the National Hockey League's Vancouver Canucks, the Canadian Football League's B.C. Lions and the Major League Soccer's Vancouver Whitecaps. TSN Radio also boasts the popular afternoon drive slot B-Mac and Taylor Show, hosted by 30-year industry veteran Mr. Taylor and Barry MacDonald, who formerly teamed up with Mr. Taylor on Sports Page, one of the first all-sports TV shows in Canada. TSN 1410 also brings to the Vancouver market many additional play-by-play broadcasts including NFL, Major League Basabell, National Basketball Association and more.

Paul Reinhart, president and chief executive officer of Sora Capital, comments: "I still regularly enjoy playing adult recreational hockey and appreciate the efforts team managers undertake to organize the games. RosterBot has helped these managers accomplish their tasks and, much more, without the hassles previously experienced. We're pleased RosterBot is using TSN Radio to get that message out!"

"Even 48 hours into this campaign, we have seen a significant spike in sign-ups from teams from all over British Columbia who are anxious to 'Take the Work out of Play,'" says RosterBot founder and CEO Ian Bell. "We expect this program to be a cornerstone of building our brand equity throughout Western Canada, and are grateful to work with Don and the team at TSN."

RosterBot is continuing to strengthen its service through enhanced features, such as team fee payments and drink assignments, making RosterBot the leader in the industry. You can expect to see a completely revamped and powerful iPhone app, which will bring an entirely new experience for RosterBot users.

About RosterBot

RosterBot is the Internet's leading free sports team management service, and currently helps teams of all ages to "Take The Work Out of Play" in over 60 countries, and more than 350 different types of sports and activities worldwide. RosterBot offers the most comprehensive suite of team scheduling, bookkeeping and collaboration tools available on mobile devices and on the Web, via the iTunes or Google Play stores, and the company's website.