Mahindra conducts third edition of Purple Club Torque Day at Madras Motor Race Track

Mahindra had organised Purple Club Torque Day for XUV 500 and Rexton owners at Madras Motor Race Track. Here owners tested their vehicles while pushing their cars to the limit on the race track.

This was the third edition of this event where privileged Purple Club members got an opportunity to experience the thrill of the world famous Madras Motor Race Track in Chennai. More than 150 participants from all over India participated in the drive which included 51 XUV500s and Rextons. To add to the thrill, Amittrajit Ghosh, the reigning Indian National Rally Championship (INRC) winner, along with his co-driver, Ashwin Naik, showed them how to take fast flying laps of the circuit.

Mahindra keeps conducting such events to keep their existing customers delighted and the Purple Club Torque Day was organised to provide a unique motorsports experience to their customers. The company believes that an experience like this leverages the changing aspirations and lifestyles of upwardly mobile Indian consumers. 

The company's idea behind this drive experience was to propagate the outstanding driving abilities and the advanced technology features of the Rexton and the XUV500, while providing unlimited fun to their privileged Purple Club members.

Vivek Nayer, Chief Marketing Officer, Automotive Division, Mahindra and Mahindra Ltd., said, “This was a special opportunity for the customers of our premium SUVs to get a first-hand experience of driving their vehicles on the Madras Motor Race Track. In keeping with our promise of providing unique and exclusive experiences to our Purple Club members, this event was a once in a life time opportunity for the XUV500 and Rexton owners to get an adrenaline pumping drive.”