Ben & Jerry’s Mulls Renaming ‘Hazed & Confused’ After Complaints
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Ben & Jerry’s is considering changing the name of its “Hazed & Confused” ice cream after anti-hazing activists complained the flavor belittled the deadly problem on college campuses.
Management will discuss the name at an October global leadership meeting, said Sean Greenwood, a spokesman for the South Burlington, Vermont-based company, which is owned by Unilever NV. The moniker was never meant to refer to hazing, he said. It’s a play on hazelnuts and the phrase “dazed and confused,” made famous by a Led Zeppelin song and 1993 coming-of-age comedy.