Verizon CEO Calls For Focus on Domestic Violence, Not NFL
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Verizon Communications Inc. Chief Executive Officer Lowell McAdam said that questions surrounding the National Football League’s handling of domestic violence ignore the “culture of denial” about the issue.
Verizon, like other sponsors and partners of the NFL, has been quizzed about how the league’s handling of recent abuse accusations against certain players will affect the company’s brand and advertising spending, McAdam wrote on LinkedIn today. He said those questions miss the point and reiterated Verizon’s commitment to working with the NFL on a long-term program to address domestic violence.