Photo: Courtesy of Too Faced
The cat eye has been around since Cleopatra wore kohl, but Too Faced seems to have tired of the standard, single-shade flick. When I first opened up their Cat Eyes Shadow & Liner Collection, I was surprised to see a pan filled with powders—not a liquid, gel or cream formula in sight.
“Powdered eyeliner can also be used as a shadow, so it gives you the flexibility of having options,” notes cofounder and creative director Jerrod Blandino. Admittedly, cake liner (the dry formula that activates with a few drops of water) isn’t a 21st century invention, but it’s a new addition to the brand’s repertoire.
“Every generation has put their own spin on it,” says Blandino of the classic makeup technique, “We wanted to give our Too Faced girl everything she needed to create a modern cat eye, while being inspired by the past.” Below, find three chic ways to update the iconic look for fall.
1. Modern Color
“I love the modern cat eye,” says Blandino, “It’s a fresh take on the ‘60s classic cat eye, but enhanced with color.” Use an angled brush to apply glimmering aubergine Jungle Love or velvety brown Leopard to the upper lashline, working your way from the outer corner to the inner tear duct. “This gives more control, and allows you to start with a thinner line and make it thicker if desired,” he tells me.
2. Monochromatic Punk
The “monochromatic, punk cat eye” requires the layering of two textures—first laying down a base of diffused dry shadow, then wetting the powder for a more intense line. “Wet your brush for the cleanest, most fluid line, and use little feathery strokes,” he advises. For additional contrast, create a color wash across the eyelids with a lighter shade—the beige-toned Purrr and Meow shadows are ideal choices for a subtle backdrop.
3. The Double Stripe
Blandino’s final favorite is the double stripe, “a slightly thicker, longer black cat eye, enhanced with purple striping along the top.” Switch out the purple for your shade of choice; the palette’s powder eyeshadows work just as well as the liner options when you’re tracing the first flick. Pick up a brush and try a stroke of gold, silver or even pink—that is, if you feel like emulating Madonna during her Material Girl days.
