AAMI roll out two new spots in its ‘Easier Ways to Save’ campaign promoting its flexi premiums
AAMI has rolled out two more ads in its Flexi Premiums ‘Easier Ways to Save’ campaign following the campaign launch last month.
The two new spots feature Gaz, the son from the original ‘Bath Water’ spot that launched the campaign. The spots see him firstly sharing the bath with his dog and at work where he is looking for easier ways to save, this time by eating someone else’s lunch.
https://www.youtube.com/watch?v=tZVDMHH7TXA
The spots, created by Ogilvy Melbourne, will be appearing on free to air and pay TV and are supported by video content (YouTube and pre-rolls), digital display, outdoor and press.
https://www.youtube.com/watch?v=ajgIfYH-OeY
Credits:
- Executive Creative Director: Brendon Guthrie
- Copywriter: AnnaTara Clark-Sneddon
- Art Director: Scott Zuliani
- Agency Producer: Lauren Free
- Director: Nick Ball
- Producer: Karen Bryson
- Production Company: Finch
- Group Account Director: Matt Rose
- Senior Account Manager: Toby Gill
- Media: Starcom
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M and C did it first and much better for ANZ.
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The old “there’s an easier way to…” lazy formula.
There’s a harder way to make an ad, but with no doubt better results. Perhaps try it instead next time.
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