Rohit Roy and Rajeev Khandelwal at the launch of Freedom Bike in Mumbai

The team of OLX.in is known for their creative campaigns and the launch of their unique Freedom Bike just earned them some more compliments. A 12-feet long and 7-feet high art installation, the bike had been designed by Delhi-based duo Prateek and Gautam using exclusive collectors treasures from all over the country, which had been collected by bikers who started off in May and completed the Great India Collectors Ride earlier this year.
Talking about the unique concept and the idea behind it, Amarjit Batra (CEO, OLX.in), said, “The intent of this journey was to explore the diversity of India, celebrate the spirit of freedom that lies at the heart of OLX and motorcycling, and demonstrate the hidden value of used goods. As the largest free classifieds of India, the brand has given people freedom from middlemen, and the freedom to sell and buy at the price, place, and time of their choice. The Freedom Bike is symbolic of this freedom, and of the value of used goods. Through this initiative we have shared the extraordinary stories and collections of these ordinary people.”
Actors Rohit Roy and Rajeev Khandelwal, also came to the do on bikes and marvelled at the installation bike. Rohit said, “I’ve always loved bikes and have been a biker for 20 years now. I think associating freedom to biking is a great concept and the end result of this project is amazing.”