09/16/14: NBC Sports lines up Ryder Cup programming with Golf Channel; NHL sets up an EPIX battle; The Penn Mutual Life Insurance Company scrums with collegiate rugby



CYNOPSISSPORTS
09.16.14

Good morning. It’s Tuesday, September 16, 2014, and this is your first early morning Sports briefing. 

NBC and Golf Channel will see a first-time collaboration at the 2014 Ryder Cup that will see 71.5 hours of coverage from Sept. 22-28. Making its debut this year will be Golf Channel’s Ryder Cup Alternate Shot coverage, offering a different perspective of the action that complements NBC’s live weekend coverage and is hosted by David Feherty and Gary Williams, who join Lanny Wadkins, David Duval and Justin Leonard behind the microphone. Programming will offer: conversations with former Ryder Cup players and captains; contributions from Sir Nick Faldo; the world satellite feed hosted by members of the European broadcast team regularly featured on Golf Channel and an on-screen graphic frame. Coverage begins Sept. 26 at 2:30a on Golf Channel.


A CYNOPSIS MESSAGE


Cynopsis Future TV Summit
October 16|Grand Hyatt NYC|8:30AM – 4:00PM
Early Bird Ends – 9.26.14! Register Here!

Speakers Include:
Roland Hamilton: Managing Director, USA at Dailymotion
Danielle Mullin: VP, Marketing at ABC Family
Gavin Bridge: VP at Ipsos MediaCT
Tara Poto: EVP at UM Studios

Thank You To Our Sponsors – Gold: Brightcove, Sliver: TVGN & FreeWheel


ON THE AIR

After a separation from HBO, the NHL is now suiting up for EPIX. ESPN reports that the league is teaming with the premium cable channel to produce and air its reality hockey series that showcases the lead up to the Winter Classic outdoor game. Four episodes will run ahead of the Jan. 1 game. In addition, the report stated that Epix will produce another four-segment series leading into the Stadium Series matchup on Feb. 21 at Levi’s Field between the Sharks and Kings. Rogers Communications will likely spilt production costs and carry the series in Canada. Ross Greenburg will produce.

CBS Sports made its pick for the SEC on CBS football game for Sept. 27 at 3:30p. The matchup will feature Arkansas/Texas A&M from Arlington. Verne Lundquist, Gary Danielson and reporter Allie LaForce call the game.

FOX Sports is on the hunt for a new primary soccer broadcaster. SI reports that Gus Johnson has stepped down from the role, citing a full slate of college football and basketball games that demanded his attention as a desire to spend more time with his family. "I think that it was a mutual decision, but maybe I was the guy who came to it first," Johnson told SI.

FOX Deportes tapped Claudio “El Emperador” Suarez as a special guest analyst for the UEFA Champions League group coverage today and tomorrow. Suarez joins former CHIVAS USA teammate, Mariano Trujillo and longtime FOX Deportes commentator John Laguna. Overall, the network will air a total of 74 games this season.

ESPN Films revealed the new projects that are driving its fall 30 for 30 slate this year, with the programs returning for a six-week run on Tuesday nights starting Oct. 7 on ESPN. In addition, one more film will run in Dec. The new batch begins with Playing for the Mob, which explores how mobster Henry Hill once helped orchestrate the fixing of Boston College basketball games and is narrated by Ray Liotta. Other topics include: the 1989 San Francisco earthquake shortly before Game 3 of the World Series; the rise, fall and maturation of former Oklahoma All-American linebacker Brian Bosworth; and the story of Livan and Orlando “El Duque” Hernandez. In addition, the brand’s first sequel will run in Dec. with The U Part 2, debut after the Heisman Trophy presentation. The film will examine how the University of Miami is trying to recover from NCAA sanctions and scandals.

BTN and its BTN Originals division are set to debut Big Ten Treasure Hunter tonight at 8p. The series showcases Big Ten collectibles and memorabilia featuring memorabilia expert and host John Arcand. On the show, he will meet with Big Ten fans and collectors and listening to the historic tales about each item.

Speaking of the Big Ten, Saturday night’s nail biter on BTN between Penn State and Rutgers ranked as the highest-rated college football game in the New York and Philadelphia DMAs, according to Nielsen LPM Overnights. The game drew a 4.4 rating in Philadelphia and a 2.2 rating in NY, the channel’s highest rated ever in both markets.

HBO brings back The Fight Game with Jim Lampley tonight at 11p. The new edition offers “an in-depth perspective on major events making headlines in the sport; a preview of some of the major showdowns on tap for the fall; a satellite interview from Omaha, Neb. with lightweight titleholder and fast-rising star Terence Crawford; HBO Boxing’s Max Kellerman on the latest news; a satellite interview with promoters Bob Arum and Oscar de la Hoya; and new rankings.”

espnW and ESPN Radio are teaming up tonight from 9-11p with espnW Presents: The State of the NFL on ESPN Radio and ESPNRadio.com. The special program is hosted by Jemele Hill and co-hosted by Cari Champion. They will be joined by Jane McManus, Kate Fagan and Sarah Spain, who have been sharing their thoughts on the Ray Rice and NFL domestic violence policy stories across ESPN platforms. The group will discuss how the NFL is handling players involved in recent violent crimes; whether the NFL really wants to appeal to a female fan base that makes up 45% of its fans; and what the NFL should be doing. NOW President Terry O’Neill will join as a guest at 10:15p.

The Professional Bull Riders will dangle a total of $100,000 to riders who can best two-time World Champion Bull Bushwacker over his next three Built Ford Tough Series appearances. The three events take place on Sept. 19 (carried on CBS on Sept. 20 at 2p), Sept. 27 (Sept. 28 at 3p) and Oct. 18 (Oct. 19 at 3p). Fans will have once last chance to see Bushwacker in action as he makes his final stand just one week later during the PBR’s 2014 Built Ford Tough World Finals at the Thomas & Mack Center on Oct. 22-26. Each round of the PBR World Finals and Bushwacker’s final rides will air on CBS Sports Network at 9p on Oct. 22- 25 and at 4p on Oct. 26.

NESN has hired Guerin Austin as a reporter/anchor/host for the network. She launches her run at NESN by serving as the network’s Bruins rink-side reporter and doing features on NESN Sports Today and NESN Live. Austin recently served as host of Caps Red Line and as a morning host/reporter at the FOX affiliate in Richmond.

SPONSORSHIP & PROMOTION

United World Sports and NBC Sports Group locked in a deal with The Penn Mutual Life Insurance Company for a three-year title sponsorship for the Collegiate Rugby Championship, the largest Rugby 7’s collegiate rugby championship in the US. The game will now be known as The Penn Mutual Collegiate Rugby Championship. In addition, Penn Mutual also committed to be the title sponsor for The Varsity Cup, the national collegiate championship of the 15-a-side rugby format. “Our sponsorship is part of a long-term business-building strategy to extend the Penn Mutual brand to consumers, financial professionals, and student athletes,” says Eileen McDonnell, Penn Mutual’s Chairman, President & CEO. For its participation, Penn Mutual will see promotion through TV exposure on NBC, NBCSN, Universal Sports Network, Comcast SportsNet, in-event branding, online and digital marketing, and through localized and national promotions and events throughout the year.

Farmers Insurance is launching a promotion to give fans the chance to help design NASCAR driver, Kasey Kahne’s 2015 car, and win a trip to the Daytona 500. The contest will see 5 rounds, during which fans can weigh in on the likes of paint lines/schematics, base colors, accent colors, TV panel text and more. The car schematics were created by Under Armour, which is the performance apparel’s first venture in designing a race car. Other partners include Goodyear, Sunoco, Valvoline and Lionel Racing.
 
The Tiger Woods Foundation and Tavistock Group struck a deal with India-based Hero MotoCorp, the world’s largest manufacturer of two-wheelers, to become title sponsor of the Hero World Challenge, beginning this year. This year’s event takes place from Dec. 3-7. “This title sponsorship of the Hero World Challenge is reflective of Brand Hero’s rapidly expanding global footprint,” Pawan Munjal, Vice Chairman & Chief Executive Officer of Hero MotoCorp said. “Having been associated with the game in India for over two decades, and being the title sponsor of the Hero Indian Open for both men and women for several years, it is only befitting that we should be stepping on to the global arena of golf with the Hero World Challenge.”

Start the INXS music. The New Jersey Devils unveiled its new brand and marketing campaign for the new NHL season in “We’re All Devils Inside.” The campaign was created in collaboration with Hovercraft and showcases a season of Devils narratives on and off the ice that “shine a light on the many faces that comprise the Devils family,” including players, season ticket holders, fans, Devils and Prudential Center employees, and communities throughout New Jersey.

SOCIAL MEDIA

Twitter reports that over 4.3 million Tweets were sent about #Spain2014 as part of the FIBA 2014 World Cup. Most-mentioned players on Twitter during the tournament: included: Kyrie Irving, United States; Pau Gasol, Spain; Nicholas Batum, France; Milos Teodosic, Serbia; and Derrick Rose, United States.

DIGITAL & TECHNOLOGY

Bleacher Report continues to roll, setting a new U.S. record for the site with more than 45.9 million unique visitors in August, according to comScore. This marks the third consecutive month of record and, for the first time ever, Bleacher Report’s Team Stream mobile app became the No. 1 sports app with 682 million minutes spent in August.

Anthem Media Group Inc. locked in a deal for Fight Network and fantasy sports channel FNTSY Sports Network to be available in the Roku Channel Store. Fight Network is available to Roku users in North America, while FNTSY Sports Network can be purchased by Roku users in North America, the U.K. and Republic of Ireland.

Sport’s technology company 8K Solutions, Inc. launched a live video review platform, Lyvve Coach, designed to sends game or practice video from the field to an iPad for instant coaching. Footage is available on-demand from the sideline with instant replay, rewind, pause, and telestration capabilities. Lyvve Coach creates its own private WiFi for security and connectivity purposes.

THE MAIN EVENT

Arsenal/Borussia Dortmund on FOX Sports 1 at 2p.


ON THIS DAY in 1988: The Cincinnati Reds’ Tom Browning pitches a perfect game.

In The Know: In addition to Steve Young and Joe Montana, the 49ers retired one other number in honor of a quarterback, #12. Who was he? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: Only one kicker has ever won the AP NFL MVP Award. Who was he? Answer: Mark Moseley. Kudos: Marc Wollis-NBC Sports Group/NY; Michael Ritz-BucStar Consulting/NY; Scott Henkle-Westwood One/NY; Doug Drotman- Drotman Communications/NY; Rich Dubroff-CSNBaltimore.com/Baltimore; Synda Kollman-Charter Marketing Group/Boca Raton; Mike Doyle-Spot On Media Consultants, LLC/Madison; Jerehmy White-BusyBuddy Books/Glen Rock; Newy Scruggs-NBC Sports Radio/Dallas; Bob Chasse-Professional Bull Riders, Inc/Pueblo; Judie Henninger-Valentine Productions Inc./Santa Monica; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Los Angeles local/LA

Later — Chris
Chris Pursell for
Cynopsis | Sports @VegasandVine
09.16.14

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