MICA opens applications for admissions to Post Graduate Diploma in Management-Communications

MICA has notified dates and applications for its Post Graduate Diploma in Management-Communications (PGDM-C) 2015-17. The PGDM-C is the ideal programme of MICA, Ahmedabad. This two-year, full-time, residential programme is AICTE approved and is deemed equivalent to an MBA by the Association of Indian Universities (AIU). The syllabus of the PGDM-C involves exposure to contemporary information, skills and knowledge in the Strategic Marketing and Communication domains. India's best school in Strategic Marketing Communication, MICA students are equipped to manage business communication processes holistically. This includes commissioning of research, seeking consumer insights, formulating strategies, evaluating media options, analysing sales and distribution channels. MICAns thereby emerge as effective professionals who aid building brand equity creatively, by sowing ideas and harvesting pragmatic solutions.

Important dates:

• MICAT registration closes: January 18, 2015
• Application fee payment closure date: January 18, 2015
  

• A Bachelor's degree or an equivalent qualification in any discipline recognised by the Association of Indian Universities (AIU).
• Candidates appearing for final examinations towards a Bachelor's degree (or equivalent) are also eligible to apply.
• Candidates having valid scores in any one of the following will be eligible to take the MICA Admission Test (MICAT):

1. CAT 2014
2. XAT 2014
3. XAT 2015
4. MAT 2014 (Feb/May/Sept/Dec)
5. CMAT 2014 (Feb/Sept)
6. ATMA 2014 (Feb/May/July)
7. GMAT (2011 onwards)

• Eligible candidates can visit the website for application - www.mica.ac.in
• Post the candidate's successful online registration, an email containing a MICA ID and MICA password will be shared. This MICA ID is useful for all future correspondence with MICA and to make any modifications to the online application form.

• All eligible candidates, irrespective of their scores in the examinations enlisted under 'eligibility', will be invited for MICAT, subject to their application form being complete and accepted by MICA.
• MICAT is designed to assess analytical ability, verbal ability, logical reasoning, divergent thinking, written communication skills and general awareness about the communications industry.

MICAT will conducted at following centres: Ahmedabad, Bengaluru, Bhopal, Chandigarh, Chennai, Delhi, Guwahati, Jaipur, Jammu, Hyderabad, Kochi, Kolkata, Lucknow and Mumbai. Based on performance in MICAT, shortlisted candidates will be called for Group Exercise and Personal Interview at the MICA campus, Ahmedabad.