Online fashion retailer Yebhi changes business model

09 Sep '14

2 min read

Indian online apparel and accessories retailer has changed its business model from being a ecommerce market place to coupon store and a product aggregator for other ecommerce stores.

Other changes at the fashion etailer include founder Danish Ahmed stepping in as CEO and former CEO Manmohan CEO being elevated to the position of Managing Director.

Yebhi has changed it business model mainly from due to the evolving online fashion space and demands of Indian online customers.

Danish Ahmed said so in as many words. He said, “Online fashion retail has evolved significantly in India and customers are seeking more information and engagement before purchasing a product.

“They now want access to the largest and trendiest variety and pay the lowest price. We are changing Yebhi to address these customers.”

“We are bringing them variety from all the online and local stores, showing them prices with discounts & offers across these stores, and guiding them to products that would most suit their tastes, social circles and body structure.”

Besides having coupons from other portals selling garments and accessories like Flipkart, Myntra, Jabong etc, Yebhi will also list products from these websites.

Danish added, “We are building a business which is capital efficient & at the same time consumer efficient in today’s scenario.” (AR)

Fibre2fashion News Desk - India

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