“I’ll tell you what women want. We want to sleep better, we want hotter sex and we want more energy.” This quote from Ola Lessard, managing partner, 9 Muses Marketing, best encapsulates the promise of the market for women’s health supplements. Women are best served by the recognition that differences in gender run far deeper than anatomy, and the differences in metabolism, hormones, body structure and size are just a few of the contributing factors driving the need for gender-specific research and supplement solutions.