This story is from September 6, 2014

Shall we quit playing games?

If you have seen such posts on your friends' profile and have commented, enquired or liked it, next thing you know, it's your turn to choose one of the many 'status' options and post it, without giving any explanation whatsoever as to why you posted it.
Shall we quit playing games?
No toilet paper, goodbye socks! I've decided to stop wearing underwear. It's confirmed, I'm going to be a Mummy/Daddy! Someone has offered me a job as a condom tester, but I'm hesitant!
If you have seen such posts on your friends' profile and have commented, enquired or liked it, next thing you know, it's your turn to choose one of the many 'status' options and post it, without giving any explanation whatsoever as to why you posted it.
Difficult? Not really, for a lot of people have been updating such statuses on their walls, just for fun. But even funnier is the fact that this is a game reportedly meant to spread 'awareness' about breast and prostate cancer The trend of spreading awareness regarding an illness through fun, wacky games is nothing new. Much before the ALS Ice Bucket Challenge and the Rice Bucket Challenge went viral, it was the 'bra colour' status that caught people's attention the world over, four years ago. Thousands of women had updated their online statuses with "beige", "hot pink", "crimson red", "sexy black and gold" or "nothing". There were men too who joined in. After much confusion, it was disclosed that this was a campaign to raise awareness for breast cancer.
JUST KIDDING!
When shuttler Jwala Gutta posted "No toilet paper, goodbye socks!!!" little did she know that she would have to deal with a lot of questions. People asked her, "Ewwwwww wot is this suppose to mean? (sic)", "Wat haha…jawab do (sic)". Jwala didn't have a response then, because one is not supposed to explain the reason after posting the status. When asked, Jwala admitted not knowing that she was part of an 'awareness game'. "No. I didn't know this was for spreading breast and prostate cancer awareness. I posted it as a joke," said the shuttler. Something similar happened with actress Lakshmi Manchu too. When she put up "I've decided to stop wearing underwear", she was bombarded with calls asking her about why she wrote what she did. Within hours, Lakshmi had to delete the post and clarify saying, "Hahahaha people and their sense of humour. Hahahaaaaaa stop calling me. I was kidding!!! (sic)."
I DIDN'T WANT TO BE A SPOILSPORT
Well, the message being circulated says exactly that - 'don't be a spoilsport'.
The message reads - Don't be a spoil sport, pick your poison from one of these and change your status (a list of messages is suggested). Post with no explanations. Looking forward to your post ...Shhhhh hard luck." "I fell for it," says Dileep Varma, a student, adding, "I happened to like a friend's status and so, I had to put up one. I shouldn't have fallen for it, but then, I didn't want to be a spoilsport."

Dileep further questions the logic behind this "awareness" game when one is not even supposed to be talking about it. "I really don't know how it helps in generating awareness about breast and prostate cancer! All we are doing is choosing a status from the options and putting it and then answering queries, but never talking about the subject itself! My status - 'It's confirmed, I'm going to be a Daddy!' -raised questions because I am an open gay. People began asking me if I am adopting, how am I becoming a daddy, etc. to which I had no answers. I think the very purpose of this game is lost and there is 0% awareness this game is creating about breast and prostate cancer," he says.
WHAT'S THE HARM IF IT ENERATES CURIOSITY?
The 'underwear' status seems to be the favourite so far, one that's drawing a lot of attention. Fashion designer Ganesh Nallari, who also put up this status says, "One of my friends from Mumbai had written this on his wall and I happened to like it. I immediately got a message in my inbox asking me to choose one and put it up without any reasoning. I think since the options are wacky and funny, this game is generating a lot of curiosity among people. A lot of people began pinging me and asking me questions and I kept forwarding them the message that I had received. Of course, after a while, I had to delete the post because there were just too many questions being asked. Nevertheless, I think the game does help generate a positive buzz."
THIS GAME DOES NOT SERVE A MEANINGFUL PURPOSE!
When we asked Dr Raghuram, President Elect of the Association of Breast Surgeons of India, if he knew anything about this 'awareness game', he exclaimed, "Oh my goodness!" clearly surprised.
"This game is not coming from concerned quarters, not from people who are genuinely doing something about spreading awareness about breast and prostate cancer.
Because if that was the case - A) I would have known about it, and most importantly, B) People would have been encouraged to discuss and talk about the illness," says Dr Raghuram, while further explaining, "Breast cancer is a very emotionally charged condition, because a woman loses an organ of her body that represents feminity. There are about 6,000-7,000 new cases of breast cancer every year in Telangana and Andhra Pradesh. Apart from this, around 60% cases go unnoticed because of lack of awareness. And majority of women diagnosed with breast cancer in India are in the age group of 25-50, hence, the emotional trauma. Awareness and campaigns are needed, but not games like this one. As a responsible society, we have to understand that such games do not serve any meaningful purpose."
author
About the Author
Rupam Jain

She writes mainly on sports, and occasionally interviews celebrities from other walks of life. News is a passion for her, and she especially enjoys field work. She likes to read and write, and enjoys listening to music. She also likes to collect pens.

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