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Kanan Devan Tea, the heritage tea brand from Tata Global Beverages, will end tomorrow a contest for consumers to win an opportunity for having tea with leading cine star Mohanlal.
According to a company spokesman, Re 1 from each contest entry is going into a fund being raised on behalf of the Regional Cancer Centre in Thiruvananthapuram.
The Kanan Devan Onam Contest is open for consumers shopping in supermarkets and SupplyCo (Kerala State Civil Supplies Corporation) stores in Ernakulum, Thiruvananthapuram, Kottayam, Thrissur, Kollam and Palakkad.
Consumers merely need to give a missed call to a toll free number to be treated with a cup of Kanan Devan Tea and also participate in the contest. They would receive a call from Mohanlal, and be asked to answer two questions.
Other consumers across the State can also participate in the contest by just giving a missed call to the toll free number.
Winners receive freebies from Kanan Devan and one person per day is chosen to have Kanan Devan Tea with Mohanlal.
Vikram Grover, Vice President and Marketing Head - India and South Asia, Tata Global Beverages, said that the company wants to bring the legacy of the superstar to the nostalgia of tea for a special union that was driven by a cause.
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