IKEA has released a new commercial, titled “Experience the power of bookbook”, showing off its 2015 catalog.
The bookbook commercial is an obvious parody of Apple’s (AAPL) commercials. It starts off by telling viewers that the bookbook needs no charging cable and that its battery life is infinite. It then goes on to list several features, such as dimensions, bookmarking and touch capabilities, that it has.
Seeing Apple’s style of commercial used to advertise a physical catalog is much more entertaining than one would expect. The IKEA bookbook commercial keeps a serious tone all throughout, but when it starts listing features of the 2015 catalog, it becomes apparent that it’s a parody of an Apple commercial.
Here are a few comments from YouTube users concerning the commercial.
- “This is gold hahah.”
- “Forget your iphone! Get yourself a bookbook from ikea!”
- “This is going to revolutionize the way people consume information. Mark my words.”
The IKEA bookbook commercial can be seen below.
