Mr. Benjamin Mathieu reports

ASTRAL OUT-OF-HOME OFFERS NEW ADVERTISING DOMINANCE PACKAGE AT LUCIEN-L'ALLIER TRAIN STATION IN MONTRA ACOPYRIGHTAL

BCE Inc.'s Astral Out-Of-Home has signed an exclusive agreement with the Agence metropolitaine de transport (AMT) and Canadian Pacific (CP) for out-of-home advertising dominance at the Lucien-L'Allier station, located at 1290 de la Gauchetiere St., in the heart of downtown Montreal.

Prospective advertising clients now have the ability to access a giant (12-foot-by-12-foot) hanging banner, four column dressings, an adhesive mural at the ticket counter, an exterior mural and 150 train signs at Lucien-L'Allier. Clients will also have the opportunity to access other custom media tools, such as mobile solutions or promotional sample distribution.

"The dominance package we developed exclusively for the Lucien-L'Allier station showcases our know-how with regard to out-of-home solutions and the integration of our products in users' daily environment," said Benjamin Mathieu, director, business development, transportation and technologies, at Astral Out-Of-Home.

In addition to give direct access to the Bell Centre, Lucien-L'Allier station welcomes nearly 2.9 million users every year.

"Combined with on-board train signage, this package will reach nearly 20 million users per year, guaranteeing optimal impact and frequency to a target group -- aged 25 to 54," said Eliane Tremblay, director, transportation products, at Astral Out-of-Home.

Lucien-L'Allier station is the latest addition to Astral Out-Of-Home's transportation product line, which is already featured at the Centre-ville, Longueuil, Cartier and Montmorency terminals. As an important hub of the Greater Montreal Area's public transportation service, Lucien-L'Allier station provides services to three of the AMT's five railway lines, namely Vaudreuil-Hudson, Blainville-St-Jerome and Candiac.