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India OOH Advertising Industry Outlook to 2019 - Digital OOH and Transit Media to Steer the Growth
[September 02, 2014]

India OOH Advertising Industry Outlook to 2019 - Digital OOH and Transit Media to Steer the Growth


(M2 PressWIRE Via Acquire Media NewsEdge) Dublin - Research and Markets (http://www.researchandmarkets.com/research/j4m5kj/india_ooh) has announced the addition of the "India OOH Advertising Industry Outlook to 2019 - Digital OOH and Transit Media to Steer the Growth" report to their offering.



The report titled "India OOH Advertising Industry Outlook to 2019-Digital OOH and Transit Media to Steer the Growth" provides a comprehensive analysis of market performance in past and expected trend to be followed in future. The publication discusses market size, which is further segmented on the basis of Physical and Digital ad space; by places used such as Billboards, Transit Displays and Street furniture; by sectors such as FMCG, Auto, Media & Entertainment, Telecom and Financial Services.

The report entails the market share analysis and company profiles of major players and list of major 40 advertising agencies in the OOH advertising industry. The report also provides the major trends and developments which are driving the growth of OOH market in India over the last few years. Future outlook of this market in the country has been provided on the basis of revenue and along with effects on the macroeconomic factors.


Key Topics Covered: 1. Global Out of Home (OOH) Advertising Market Overview and Size, 2008-2014 2. India Advertising Industry Introduction 3. India OOH Advertising Industry 4. India OOH Advertising Market Segmentation 5. Government Regulations 6. Physical OOH Advertising Market 7. Digital OOH Advertising Market 8. Competitive Structure in India OOH Advertising Industry 9. Company Profiles 10. Growth in Tier 2 and 3 cities - Cluster Growth 11. SWOT Analysis 12. Porters 5 Forces Analysis 13. Trends and Developments in the OOH Advertising Industry 14. Mergers and Acquisitions, Investments in Outdoor advertising in India 15. Scope and Opportunities 16. India OOH Advertising Industry Future Projections, FY'2015 - FY'2019 17. Macro-Economic and Industry Factors: Historical and Projections 18. Appendix Companies Mentioned - BIG Street - DDB Mudra Group - Laqshya Media Group - Selvel One Group - TDI International India - Times OOH For more information visit http://www.researchandmarkets.com/research/j4m5kj/india_ooh CONTACT: Research and Markets, Laura Wood, Senior Manager.

[email protected] Fax from USA: 646-607-1907 Fax from rest of the world: +353-1-481-1716 Sector: Advertising and Marketing (http://www.researchandmarkets.com/categories.asp?cat_id=25&campaign_id=j4m5kj) .

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