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Many mums are looking for lower sugar choices and although a good dollop of Heinz Tomato Ketchup gives you less than a teaspoon of sugar, this new Heinz ketchup variety has 50% less sugars as well as 25% less salt than regular Heinz Tomato Ketchup.
With Heinz Tomato Ketchup such an iconic condiment with an instantly recognisable taste, Heinz developed a new recipe with flavour in mind. Whilst it is evident that health is important to consumers, so is taste and the lower sugar and salt alternative delivers on this without compromising on flavour.
Katherine Broadley, senior brand manager, Heinz Tomato Ketchup, comments: “We want to cater for all our consumers, including mums who are looking for healthier choices. That’s why we’re leading the way by producing a ketchup that has 50% less sugars – not something that is currently readily available in the supermarkets.”
“However, what’s also important to us is that we don’t compromise on taste. Consumers can be reassured that every squeeze of Heinz Tomato Ketchup 50% Less Sugars contains the unmistakable taste of Heinz and a third of a tomato.”
Heinz Tomato Ketchup 50% Less Sugars replaces the current Heinz Tomato Ketchup Reduced Salt and Sugar which offers consumers 30% less sugar and 25% less salt. The new Tomato Ketchup variant also meets 2017 Government salt targets.
The packaging for the new 50% less sugars ketchup puts strong emphasis on the big increase in sugar reduction whilst also reinforcing taste through the use of the tomato. Unlike other reduced salt and sugar ketchups, Heinz Tomato Ketchup does not contain artificial sweeteners, artificial colours, flavours or preservatives.
The new product will go into stores from 8th September with a RRP of £2.05 for a 550g bottle. The launch will be supported with a fully-integrated campaign, including TV advertising. It will also be supported by in-store activity and sampling to drive trial.
Source: Heinz
