NEW YORK - Visual effects renderer Zync is all set to become part of the Google family with the internet giant agreeing to buy the cloud-based image rendering company for an undisclosed sum.

Google Product Manager Belwadi Srikanth announced the acquisition plans in a blog post on Tuesday.

The takeover of Zync, a Boston-based startup that specializes in visual effects rendering through the internet, will help Google beef up its cloud-computing platform. The firm was formed nearly five years ago and its technology has been used for numerous movies, including "Star Trek Into Darkness" and "Transformers: Dark of the Moon".

Among its clients the Google has several app developers, including Snapchat and Rovio of the "Angry Birds" fame.

"Today we are announcing that Zync Render, the visual effects cloud rendering technology behind 'Star Trek Into Darkness' and 'Looper', is joining the Google Cloud Platform team," Srikanth wrote in the "Google Cloud Platform Blog".

He said that the merger of Zync with Google Cloud Platform help the internet major in offering "studios the rendering performance and capacity they need, while helping them manage costs".

"For example, with per-minute billing studios aren't trapped into paying for unused capacity when their rendering needs don't fit in perfect hour increments."

Rendering is the process of taking computer generated 3-D models and turning them into the realistic 2-D visuals that we see in movies.

But it requires a lot of computing power, and as a result most visual effects companies build out entire "render farms" to create their scenes.

According to various technological media reports, Zync's technology, called Zync Render, enables companies to render visuals through the cloud, letting artists create imagery without having to own and maintain a render farm.

Google's Srikanth did not disclose details of the deal or how much the internet giant has paid to buy the renderer.

"We're excited they're joining us. We'll have more details to share in the coming months."

Zync on its part said it would be able to offer "better pricing" for its services, which should benefit small visual effects companies and freelance artists who don't own render farms

"We are excited, and yes, great things are coming. But we most especially want to thank our customers, our partners in the VFX software industry, and our phenomenal team for getting us to where we are today," the company said on its website.

Daniel Lay, co-founder of the Association of Digital Artists, Professionals and Technicians said that if the "cost can come down then I think a lot more people will look into it".

Lay is also the writer of VFX Soldier, a visual-effects industry blog.