Zee TV's plans light-hearted show for weekends

Zee TV, the flagship Hindi GEC from Zee network, is launching a fiction show for its weekend line-up. The show, titled 'Neeli Chhatri Wale', is a light-hearted show revolving around the life of Bhagwan Das, the protagonist who has the privilege of meeting and befriending God.

And then one day out of the blue, a handsome young man toting a blue umbrella emerges in front of him ... a man only he can see ... a man who embodies God. The show is produced by Ashwini Dhir and will air every Saturday and Sunday at 8 pm.

Namit Sharma, programming head - Zee TV says that "'Neeli Chhatri Wale' delves into a subject so universal that it's bound to appeal to viewers, cutting across demographics. It is Zee TV's initiative towards creating a differentiated weekend slot with original programming for the entire family." Sharma hopes to take viewers on a fascinating journey of self-discovery with this show.

Comments Dhir, "The proposition of meeting God has always excited man. While most look at it as an opportunity for wish fulfillment, our show highlights how a relationship with God isn't just about that ... That God isn't here to merely deliver miracles, but to question the way you think and get you to do some soul-searching."

'Neeli Chhatri Wale' is being aggressively promoted by Zee TV, using a media mix of print, radio and a comprehensive television plan, comprising a bouquet of channels spread across genres. A three phase digital campaign has been planned to engage with digital audiences. The first part started with the introduction of #MyInnerVoice, sparking off conversations in the digital space about the moment when people felt most tuned into their inner voices.