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Aussies Iggy Azalea, 5SOS, Sia drive A-pop wave

Edna Gundersen
USA TODAY
Iggy Azalea is one of many rising Australian acts driving the A-pop trend in pop music.

Move over, K-pop. A-pop is rising from down under.

In 2012, Psy and Gangnam Style (with more than 2 billion views on YouTube) ushered in a wave of Korean pop acts under the umbrella K-pop.

This year, A-pop is pushing to the forefront of the pop genre.

Iggy Azalea, the It Girl of summer, and such Australian-based acts as Troye Sivan, 5 Seconds of Summer, Sia, Cody Simpson and Janoskians are exploding on YouTube.

YouTube metrics back it up.

  • Troye Sivan (2.5 million subscribers) has been viewed more than 112 million times on YouTube. He released his TRXYE EP Aug. 15, and the first music video pulled 1.6 million views within a week. The EP was preceded by singles The Fault in Our Stars and Happy Little Pill.
  • Sia (456,000 subscribers) generated 97 million views for her Chandelier video since May. The lyric video has 10 million views. Her appearance on Ellen racked up 8 million views.
  • Iggy Azalea (124,000 subscribers) first sparked notice when her Two Times and Pu$$y videos went viral. Fancy, from debut album The New Classic, has 2.4 million views. Her Vevo channel, launched last year, has 1.5 million subscribers.
  • 5 Seconds of Summer (1.5 million subscribers) drew more than 10 million views for hit Amnesia, and so far the group has 142 million views for all its videos.
  • Cody Simpson (950,000 subscribers) initially drew attention in 2009 with covers of songs by Justin Timberlake and Jason Mraz. He's pulling down impressive numbers with his own songs: All Day (27 million views), Pretty Brown Eyes (20 million), Summertime (12 million), On My Mind (24 million.)
  • Janoskians (1.6 million subscribers) got more than 4 million views for recent video Real Girls Eat Cake and have 5000,000 subscribers on their AwesomenessTV channel.

Also gathering steam on YouTube are Aussie stars Matt Corby, The Jezabels, Emma Louise, Gossling and Lisa Mitchell.

"The Web has created new opportunities for Australian musicians to reach a global audience," Georgie Powell, music partnerships manager for YouTube Australia and New Zealand, told USA TODAY. "Australia is an export nation when it comes to online content. For every view of an Aussie video on YouTube, there are nine from overseas."

Check out Troye Sivan's Happy Little Pill.

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