Booming Online Matrimonial Business Spreading Its Wings With Each Passing Year

BANGALORE: The world is shrinking with technological advancements and developments. India has not been left out with these major expansions, especially the internet boom.

With internet making everything easy and handy, it was only a matter of time before it became closely linked with the Indian culture, especially with the marriage scenario.

As a result of the explosion of online matrimonial sites in India, it is seen as a huge business opportunity in the country with many e-entrepreneurs entering this.

By 2017, the country’s matrimonial business will acquire a size equivalent to a huge sector with a target of 1,000 crore. Currently being a 520 crore market, it is growing at a rate of 65 percent annually, according to the ASSOCHAM survey done in 2013; reports The Business Insider.

Bride or groom hunting is a tedious job with families going berserk in search of the best partner for their daughter or son. With internet and technology at the footsteps, a huge number of matrimonial sites loom over the internet and attract many parents, making way to online search for probable partners.

Matrimonial sites are accepted by the critical Indian culture and especially among the youth. The online sites give more freedom in choosing a partner hailing from different parts of the country or the globe. The preferences and likes can be refined and filtered, thus becoming the best way for the probable brides, grooms, and their respective parents to interact and know each other.

The other most important reason behind the matrimonial sites becoming popular is the fact that it saves time, money, and constraints of travelling around in search for a match. There are various online portals available, such as Bharatmatrimony.com, Shaadi.com, Simplemarry.com, Jeevansaathi.com, and shubhlaabhmatrimony.com that will help one in this endeavor.

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