The hair care brand TRESemmécollaborated with designer Rocky Star at the Lakme Fashion Week WinterFestive 2014 for his latest show. Inspired
by the new launch of TRESemmé
Hair Spa Rejuvenation range, the collection `Rocky Star for TRESemmé Spa' was showcased through a glam show. This new range allows a woman to break her hectic routine and rejuvenate with a hair spa at home.
The show was conceptualised
to bring alive a woman's transformation from stress to rejuvenation, in hairstyles that were created by the official stylist Daniel Bauer. Models were seen walking down the ramp amidst a shower of dry leaves in tight textured gowns. These were complimented by graphic knotted hairstyles, designed to illustrate the tension and stress our hair goes through every day .
Then came the twist -amidst sharp rays of light, brand ambassador and show stopper Diana Penty underwent a live transformation as she unfurled her knotted gown to reveal a black jewelled gown. She then undid her scarf to showcase her beautiful tresses with the iconic waves of the 1940s. A burst of the fragrance of the new range engulfed the audience too. As the mood of the show changed from being chaotic to serene, the models walked out in beautiful gowns, each sporting hairstyles with the signature waves.
Said Rocky , “The essence of our collaboration was the common belief that every woman deserves to look gorgeous and runway ready . In line with this, I designed a collection, putting together a showstopper outfit with two garments in one for the first time.“