Chitrangda Singh and Abhay Deol voted as Fashion Icons

Bollywood’s influence on today’s youth is undeniable. And for a youth-centric brand like Myntra.com, what better way to connect with its core audience than by collaborating with some of Bollywood’s most noted celebrities — be it Ranveer Singh for its outdoor-inspired denim wear brand, Roadster, or Hrithik Roshan introducing his own brand HRX exclusively on the portal.
Also on board as brand ambassadors are actresses Lisa Haydon and Kangana Ranaut, with the latter joining in as the face of its western wear brand for women, DressBerry.
By signing on these celebrities, two of the portal’s biggest in-house fashion labels have built a strong affiliation with the youth, and are today among the most sought-after brands in the men’s and women’s western wear segment in India. Chitrangda Singh and Abhay Deol were recently voted as Fashion Icons and visited the brand’s office, during which they shared their unique style tips to encourage people look their fashionable best.
Each of the celebrities associated with the brand were chosen carefully, to blend with its image and profile of being at the forefront in the online fashion and lifestyle space, and help it build a strong connect with shoppers, especially since the brand recently forayed into premium and designer wear by partnering with some of the country’s leading designers like Rajesh Pratap Singh, Anita Dongre, and Indian by Manish Arora, among others.
About the online fashion retailer’s growing associations with celebrities, Mukesh Bansal, CEO of the company, who is also Head of Fashion, Flipkart, said, “As one of the preferred online fashion destinations in the country, we constantly aim to resonate fashion and lifestyle in the hearts and minds of the youth of the country. Actors, models and celebrities play a very big role in shaping people’s style preferences. Youngsters take a lot of fashion cues from such role models, especially movie stars. Our objective of bringing these icons together is to build a strong and direct brand connect with our customers and help them look good.”