From Ice Bucket Challenge to Money Tub Challenge: Charlie Sheen

The latest online viral trend of the ALS Ice Bucket Challenge has raised millions of dollars and is assuming epic proportions with celebrities world-wide pitching in. Launched to raise money to help support ALS, a fatal muscle-weakening disease, the Ice Bucket Challenge requires a person to dump a bucket of ice and cold water on his/her head. If the person successfully does so, he or she is to donate $10 to the ALS cause, and if the person is unable to do so, he or she is to donate $100. People around the world are dumping ice buckets on their head and uploading their video on to social media, along with extending the challenge to a select few.

Charlie Sheen has drastically and dramatically redesigned the trending challenge. Instead of a bucket of water, Sheen filled a tub with $10,000, dumped it over his head and extended the challenge. The actor visually signified that while getting drenched with ice and cold water is well and good, for celebrities or people who can afford more, the amount of donation should increase. While having fun the focus should remain on the original cause i.e. to raise funds.

Accepting the Ice Bucket Challenge and extending it to others actually results in less money donated. The premise of the challenge to have other people know what it feels like when muscle feeling is reduced as what ALS patients go through has a drastic $90 difference in the amount people are expected to donate.

The Ice Bucket Challenge has increased the donations received by the ALS Association 10 fold, with the current cumulative amount at $41.8 million and growing. Imagine, what would be the cumulative amount if each person accepting the Ice Bucket Challenge donated $20?