Around 150 designs aimed at giving value-addition to apparels, featured in the ‘Art Attack-2014,’ an art exhibition organised by the NIFT-TEA College of Knitwear Fashion here on Thursday.
The designs, crafted by students of the institution, were showcased for the apparel industry in Tirupur knitwear cluster to help them come out with brands of their own instead of depending on the designs provided by foreign buyers.
Compositions were showcased in black and white, the colours that give better sense of the themes to the visitors, and were based on geometric, floral, abstract, animal, and classic motifs.
“All these can be reproduced in any colour and meant for apparels made of knitwear/woven technologies as well as for home textiles,” said K. R. Rajish, a faculty of the institution.
It took almost a fortnight’s hard work for students to evolve the designs.
“Every end design is a product of team effort even though original ideas within a particular motif might have come from a single person,” said R. Shreyaa, one of the designers.
While the depictions under geometry motifs could be used in students wear, animal motifs would be suitable for bathroom towels and children’s wear/leggings.
Students drew inspirations from sculptural traditions of ancient India to come out with the designs under the classical motif category. Among the designs in this category, the one inspired from Warli Art of the tribal community, drawn by J. Ramesh, stood out.
Even though the exhibition was held for a day, the creations would be kept at the NIFT-TEA institute’s gallery for one more week for industrialists, and students.
“We are going to upload these designs on our website. Any one can purchase them from us,” said NIFT-TEA Institute chairman C.M.N. Muruganandam.
