Comments
Direct-to-Home (DTH) player Dish TV has assigned its media duties to MEC India.
The company said it has decided to consolidate its ATL (above the line) and digital businesses to give its consumers a more uniform and seamless experience across media. It has handed over both the ATL and digital businesses to MEC.
“With digitalisation phase 3 and 4 on the anvil, the brand is planning for significant growth acquisition volumes as well as retention initiatives. The brand portfolio now has multiple products and offerings, especially for technology-savvy users (like) recorders in SD/ HD, a strong HD content basket and Dish-online for streaming on mobile devices,” Dish TV said in a statement.
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.